Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.
 
Submitting digital ad materials Questions about ad specifications Digital advertising sales
Leanna Barnhart Digital Ad Coordinator [email protected] (330) 670-1234 ext. 323 Cathy Kulwicki Digital Advertising Manager [email protected] 330.670.1234 x261
Click here to contact your Babcox sales representative  

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Kelley Holleran
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 264
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Allison Thomas
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 223
Cathy Kulwicki
Digital Advertising Manager
[email protected]
(330) 670-1234 ext. 261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Leanna Barnhart
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 323
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Allison Thomas
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 223
Cathy Kulwicki
Digital Advertising Manager
[email protected]
(330) 670-1234 ext. 261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Kelley Holleran
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 264
Cathy Kulwicki
Digital Advertising Manager
[email protected]
(330) 670-1234 ext. 261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

FE Unscripted Sponsorship ads

Placement Name
Branding Logo
Dimensions

200x60

Accepted Formats
  • PNG with transparent background
  • Click-thru URL
Max File Size
40KB
Additional Notes
Appears on the homepage and in the newsletter
Placement Name
Newsletter Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes

If submitting an animated gif: Not all email clients display animation. To ensure your ad displays properly in all email clients, place full ad message in frame 1.

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears on the Unscripted page

FE on the Road Sponsorship ads

Placement Name
Branding Logo
Dimensions

200x60

Accepted Formats
  • PNG with transparent background
  • Click-thru URL
Max File Size
40KB
Additional Notes
Appears on the homepage and in the newsletter
Placement Name
Newsletter Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears on the On the Road page

FE Data Center

Placement Name
Branding Logo
Dimensions

200x60

Accepted Formats
  • PNG with transparent background
  • Click-thru URL
Max File Size
40KB
Additional Notes
Appears on the homepage
Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears on the Data Center page

FE Read of the Week

Placement Name
Branding Logo
Dimensions

300x100

Accepted Formats
  • PNG with transparent background
  • Click-thru URL
Max File Size
40KB
Additional Notes
Placement Name
Newsletter Ad
Dimensions

970x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Promotional Text
Dimensions
Accepted Formats
  • Headline:  50 characters including spaces
  • Body Copy: 360 characters including spaces
Max File Size
Additional Notes

FE Weekly

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Alexa Pasquale
Digital Advertising and Email Marketing Manager
[email protected]
(330) 670-1234 ext. 397
Cathy Kulwicki
Digital Advertising Manager
[email protected]
(330) 670-1234 ext. 261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Leanna Barnhart
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 323
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

MPN Sponsorships

Placement Name
Weekly Featured Video
Dimensions

640x360

Accepted Formats
  • YouTube Url
Max File Size
N/A
Additional Notes
Appears on the MPN homepage, “Video” flyout menu, and within the sidebar for our desktop audience.
Placement Name
Weekly Product Video Spotlight
Dimensions

640x360

Accepted Formats
  • YouTube Url
Max File Size
N/A
Additional Notes
Appears on the homepage, “Products” flyout menu, and within the sidebar for our desktop audience.
Placement Name
Menu Sponsorship- Video
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears on the flyout menu whenever a user clicks the Video option in the toolbar as well as alongside Video content posts.
Placement Name
Menu Sponsorship- Podcast
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears on the flyout menu whenever a user clicks the Podcast option in the toolbar as well as alongside Podcast content posts.
Placement Name
Menu Sponsorship- Search
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears in the “Search” flyout menu on mobile devices and in the search results page.
Placement Name
Category Sponsorship
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Appears alongside posts in the selected category, as well as a prominent ad position within the category archive page.
  • Categories are: Products, Business Management, OEM, News, and Tech Tips.

2023 On The Throttle Newsletter Ads

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Featured Video/ Featured Partner
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • 200x100 Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Images that are not 600x300 will be resized

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Allison Thomas
Digital Ad Coordinator
[email protected]
(330) 670-1234 ext. 325
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
4:1 Banner
Dimensions

1440x360

Accepted Formats
  • JPG, GIF, Animated GIF, PNG, 3rd party tags
  • Click-thru URL
Max File Size
150KB
Additional Notes
Third party tags must be coded to be responsive. Make sure all fonts are legible when the ad is scaled down for different devices. Viewers on smartphones will see the ad at much smaller dimensions.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 328x164 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Mezzanine Banner Ad
Dimensions

720x144

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150 KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Bridge Banner Ad
Dimensions

720x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
150KB
Additional Notes
Make sure all fonts are legible when the ad is viewed at 50% size. Viewers on smartphones will see the ad at much smaller dimensions. 3rd party impression tracking pixels are not accepted for newsletters.

Facebook

Dimensions

Image Ad

  • Square: 1200 x 1200 pixels
  • Landscape: 1200 x 630 pixels
  • Portrait: 630 x 1200 pixels

Video Ad

  • Ratio: 1:1 (for desktop or mobile)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 241 minutes. We recommend keeping it under 4 minutes.

Instagram

Dimensions

Image Ad

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Video Ad

  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
Accepted Formats

Image:
JPG or PNG

Video:
MP4, MOV or GIF

Max File Size

Image: 30MB

Video: 4GB

Caption and Link

Caption:

Created by you or information that we could use to create a caption.

Recommended word count: Less than 100. Be concise.

Include:

  • headline
  • ad text
  • 3-5 hashtags
  • call-to-action
  • content link: where do you want the audience to go? Website?
Additional Notes

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Video Duration: 1 second to 60 minutes. We recommend keeping it under 4 minutes.

Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400 (Desktop)

350x70 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.

Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
150KB for each creative
Additional Notes
Desktop and mobile. Mobile size is required for 3rd party tags only.

eNewsletters: Flex Positions

Placement Name
300 x 250 Banner Ad