View Printable Calendar
Issue Topics Important Dates
January
  • COVER STORY
    • 2020 DISTRIBUTION PREVIEW – Aftermarket leaders discuss the major issues, trends and opportunities that they’re anticipating for the year ahead.
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Quarterly Research
    • Babcox Media’s Market Research Manager, Bruce Kratofil, offers expert analysis of current data shifts and developments
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
January 2, 2020
Materials Due:
January 8, 2020
February
  • COVER STORY
    • Executive Profile
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
January 28, 2020
Materials Due:
February 4, 2020
March
  • COVER STORY
    • Women at the Wheel – Profiles of female executives, engineers, managers, shop owners, parts pros and other distribution leaders who are making a difference in the automotive aftermarket, from the boardroom to the breakroom.
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
February 26, 2020
Materials Due:
March 4, 2020
April
  • COVER STORY
    • National Car Care Month – Focus on the Independent Aftermarket’s Battle For Access To Repair Data
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Quarterly Research
    • Babcox Media’s Market Research Manager, Bruce Kratofil, offers expert analysis of current data shifts and developments
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
March 27, 2020
Materials Due:
April 3, 2020
May
  • COVER STORY
    • Executive Profile
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
April 29, 2020
Materials Due:
May 6, 2020
June
  • COVER STORY
    • Executive Profile
  • SPECIAL FEATURE
    • Midyear Distribution Update Featuring the Program Groups
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
July
  • COVER STORY
    • Gold & Platinum Anniversary Issue – Celebrating the Companies That Have Flourished in the Aftermarket for 50 and 100 Years
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Quarterly Research
    • Babcox Media’s Market Research Manager, Bruce Kratofil, offers expert analysis of current data shifts and developments
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
August
  • COVER STORY
    • All in the Family – The Dynamics of Family-Owned Businesses
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
September
  • COVER STORY
    • AMN’s Faces of the Future
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
October
  • COVER STORY
    • Tips From The Corner Office – Top Supplier Execs Share The Best Leadership Advice They’ve Ever Gotten
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Quarterly Research
    • Babcox Media’s Market Research Manager, Bruce Kratofil, offers expert analysis of current data shifts and developments
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
October 1, 2020
Materials Due:
October 8, 2020
November
  • COVER STORY
    • Startup Standouts – The Leading Innovators Launching New Products in the Aftermarket Today
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
December
  • COVER STORY
    • 2020 Counter Professional of the Year
  • News
    • A deeper dive into recent changes taking place in the aftermarket
  • People
    • A monthly roundup of the promotions, new appointments and milestones for this industry’s best asset
  • Logistics & Technology
    • Original content focused on industry trends and innovations
  • Management & HR
  • Editor Columns & Guest Commentaries
  • The Icebreaker
    • In this fun, lightning-round interview, we find out what makes some of today’s top aftermarket leaders tick.
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day

Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.

Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Flex Positions

Placement Name
Dimensions
Accepted Formats
Max File Size
Additional Notes
Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Flex Positions

Placement Name
Dimensions
Accepted Formats
Max File Size
Additional Notes
Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials Questions about ad specifications Digital advertising sales
Amanda Wingerter Senior Digital Ad Coordinator [email protected] 330.670.1234 x223 Cathy Kulwicki Digital Advertising Manager [email protected] 330.670.1234 x261
Click here to contact your Babcox sales representative
View Printable Calendar
Issue Topics Important Dates
Top Companies to Watch in 2020
January
  • 6 Factors for Successful Sales Training
  • Creating Lifetime Customers
  • Turn Website Traffic into Sales
  • F&I: Auto Loans
  • HR: Improving Your Hiring Process
  • Service Advisor Training
Ad Closing:
December 23, 2019
Materials Due:
December 30, 2019
February
  • NADA Best of the Best Companies
  • Creating a Healthy Work Environment
  • Marketing in the Digital Age
  • F&I: Best Practices
  • HR: Improving Your Onboarding Process
  • Updating Your Inventory Management Software
  • Getting the Most from Training Sessions
  • **Articles due: Jan. 20
Ad Closing:
January 24, 2020
Materials Due:
January 31, 2020
March
  • F&I: Improving Processes
  • Managing Your Online Reputation
  • Encouraging Employee Engagement
  • Auctions: Wholesale Buying and Selling in the Digital Age
  • Video Marketing Strategies
  • **Articles due: Feb. 17-18
Ad Closing:
February 20, 2020
Materials Due:
February 27, 2020
Promotion: Profit Center Supplement
April
  • F&I: Customized Training
  • Keeping Control of Keys
  • Diversifying Your Workforce
  • AI-Driven Marketing Automation
  • Location-Based Geofencing Advertising
  • Revamping the Used-Car Appraisal Process
  • How Service Advisors Can Keep Customers Coming Back
  • **Articles due: March 16-17
Ad Closing:
March 25, 2020
Materials Due:
April 1, 2020
May
  • F&I: Reducing Customer Resistance
  • Driving Engagement with Videos
  • HR: Keeping Your Best Employees Happy
  • Fine-tuning Your Marketing Strategies
  • Improving Your Recon Processes
  • Intelligent Lead Response and Customer Engagement
  • **Articles due: April 20-21
Ad Closing:
April 22, 2020
Materials Due:
April 29, 2020
Promotion: Women in Automotive
June
  • The New Digital Storefront
  • F&I: Menu Selling
  • Utilizing Live Chat and Automated Communication
  • Improving the Trade-In Process
  • In-house Sales Training
  • Using Data to Strengthen the Customer Experience
  • **Articles due: May 18
Ad Closing:
May 25, 2020
Materials Due:
June 1, 2020
Promotion: Dealership Superstar
July
  • AI and Automated Sales Assistants
  • F&I: Closing Success
  • Building Your Business’s Brand
  • Improving Your Vehicle Photos and Videos
  • Employee Councils
  • Lead-Generating Marketing Campaigns
  • Do You Need a Service BDC?
  • **Articles due: June 22
Ad Closing:
June 26, 2020
Materials Due:
July 3, 2020
August
  • CTAs that Work
  • Recalls: Reconnect with Customers through Safety Notices
  • F&I: Identifying Risks
  • HR: Hiring Skills vs. Experience
  • Standing Out from the Crowd
  • Maximizing Your DMS
  • Meet Your New Virtual Assistant
  • Internships and Mentoring Programs
  • **Articles due: July 20
Ad Closing:
July 23, 2020
Materials Due:
July 30, 2020
Promotion: OEMs
September
  • Maximizing Your Auction Experience
  • Vehicle Merchandising and Marketing
  • F&I: Follow-Up Strategies
  • Selling and Marketing to Different Generations
  • Motivating Your Managers
  • Using Menus on the Salesfloor
  • Attracting and Retaining Female Employees
  • Running Your BDC like a Profit Center
  • **Articles due: Aug. 17
Ad Closing:
August 20, 2020
Materials Due:
August 27, 2020
October
  • Using CRM Data to Personalize Email Marketing
  • Improved Vehicle Condition Reporting
  • F&I: Vehicle Service Contracts
  • Salesfloor Training
  • Video Testimonials 101
  • Identifying Highly Qualified Customers
  • Service Drive Consistency
  • **Articles due: Sept. 21
Ad Closing:
September 23, 2020
Materials Due:
September 30, 2020
Promotion: F&I Supplement
November
  • Optimizing Your Website
  • HR: Hiring Veterans
  • Cloud-Based Dealer Management Systems
  • Social Media Advertising
  • Competing with the Aftermarket
  • Improving Your Leadership Development
  • **Articles due: Oct. 19
Ad Closing:
October 22, 2020
Materials Due:
October 29, 2020
December
  • Take Your Leadership to New Heights
  • In-house Training
  • Using Data to Make Smarter Decisions
  • F&I: Working with Subprime Customers
  • Transforming Your Corporate Culture
  • Build a Brand Customers Love
  • Inventory Tracking and Audit Solutions
  • **Articles due: Nov. 16
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
View Printable Calendar
Month Topics Important Dates
A Look Ahead to 2019
January
  • Top Companies to look for in 2019
  • Dealership management systems
  • Trends that will impact new-car dealerships
  • NADA Best of the Best Companies
Ad Closing:
December 14, 2018
Materials Due:
December 21, 2018
Effective Dealership Marketing
February
  • Predictive analytics and marketing automation technology
  • Marketing tips to attract more customers to your showroom
  • Driving brand awareness
  • Social media in 2019
  • Highlights from the NADA show
Ad Closing:
January 15, 2019
Materials Due:
January 22, 2019
Tools to Reach the Top
March
  • Tracking data to keep you No. 1
  • What’s your marketing ROI?
  • Trade-ins and appraisals
  • Attracting high-value users with data
  • F&I menus
  • Dealer Service Supplement
Ad Closing:
February 14, 2019
Materials Due:
February 21, 2019
Cultivating Customer Relationships
April
  • Driving sales by building relationships
  • Connecting with customers through your dealership’s CRM
  • Recalls: Reconnect with customers through safety notices
  • Human resources, workforce and payroll
Ad Closing:
March 15, 2019
Materials Due:
March 22, 2019
Utilizing Live Chat and Automated Communications
May
  • Mastering online chat
  • Simplifying communication with your dealership
  • Fix the Phones supplement
  • Utilizing auction services
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
Long-Term Planning
June
  • Engaging with your customer for a lifetime
  • Driving your revenue to the top
  • Marketing tips to catch the consumer’s attention
  • AI and the digital auction experience
  • Dealer Service Supplement
Ad Closing:
May 16, 2019
Materials Due:
May 23, 2019
Dealership Department Integration
July
  • Integrated sales, service and marketing solutions
  • Utilizing your service department to grow your dealership
  • Using the knowledge you receive from your CRM
  • Dealership management systems
  • Lead providers
Ad Closing:
June 14, 2019
Materials Due:
June 21, 2019
Marketing and Technology
August
  • Marketing with artificial intelligence
  • How automated sales assistants can help you sell more cars
  • How wholesale auctions are leveraging consumer data
  • Office/front end applications
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
Connecting with Customers
September
  • How online chat can boost sales
  • Using technology to help move your dealership forward
  • Digital and traditional advertising
  • F&I menus
  • Vehicle control and inventory
  • Dealer Service Supplement
Ad Closing:
August 16, 2019
Materials Due:
August 23, 2019
Planning Smarter
October
  • Using tools to know your customer
  • Achieving your business goals and overcome challenges
  • Vehicle inventory management
  • New technology in auction services
  • Data management
Ad Closing:
September 18, 2019
Materials Due:
September 25, 2019
Prospecting and Lead Generation
November
  • Marketing products to generate automotive sales leads
  • Finding the right prospecting tools for your dealership
  • Office/front end applications
  • Equity/data mining
Ad Closing:
October 16, 2019
Materials Due:
October 23, 2019
Building for a New Year
December
  • How to take your dealership from the bottom to the top
  • Watch sales and service work together
  • A look ahead to 2020
  • Dealer Service Supplement
Ad Closing:
November 14, 2019
Materials Due:
November 21, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.
Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile.
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window. Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Upgrade to fixed positions B, C, D, and E. Appears once per user per day. Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Kelly McMahon
Digital Project Manager
[email protected]
330.670.1234 x208
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

View Printable Calendar
Issue Topics Important Dates
January
  • Cover Story: WIN Profile
    • We profile a female collision repair professional who stands head and shoulders above her peers.
  • BodyShop Essentials: Scan Tools
    • We profile a body shop owner who wants to scan and recalibrate in-house and is looking for the equipment that will allow him to do this.
  • Technical: Equipment Training
    • We talk about the importance of not only updating your equipment but providing the necessary training for it.
  • Diagnostics: Performing Proper Scans
    • We discuss how to perform a proper scan and how scanning is just the tip of the iceberg when it comes to ADAS systems.
  • SUPPLEMENT: Advanced Materials Guide
    • We discuss the ongoing trend of vehicles being constructed with exotic materials and the equipment and training necessary to perform proper repairs.
Ad Closing:
December 23, 2019
Materials Due:
December 30, 2019
February
  • Cover Story: Surviving the Certification Craze
    • OE certification is something many shops are considering and may be the wave of the future.
  • BodyShop Essentials: Welders
    • We discuss a body shop owner who wants replace his old welders with new ones with smart technology.
  • Technical: Measuring – Are We Ignoring the Obvious?
    • Measuring vehicles has taken on more importance with the increasing sophistication of vehicles.
  • Diagnostics: Who's Performing Your Electronics Repairs?
  • SUPPLEMENT: Why I Love My [BLANK] Equipment
    • We talk to collision repairers about specific tools or equipment they're in love with and why.
Ad Closing:
January 21, 2020
Materials Due:
January 28, 2020
March
  • Cover Story: Clearing Up Confusion in the Parts World
    • OE parts, aftermarket parts, opt-OE parts, alt-OE parts...help!
  • BodyShop Essentials: Frame Machines/Benches
    • We discuss a body shop owner who is looking to upgrade his straightening equipment.
  • Technical: Glass Repair – Should You Do It?
  • Diagnostics: Skipping Pre- and Post-Repair Scans
  • SUPPLEMENT: HD Repair Guide
    • Our annual special section covering the collision repair of semi trucks.
Ad Closing:
February 19, 2020
Materials Due:
February 26, 2020
READER'S CHOICE ISSUE
April
  • Cover Story: Reader's Choice
    • We pick a select number of lucky readers and answer their questions in the magazine.
  • BodyShop Essentials: Refinish
    • We discuss a body shop owner who is looking to get better performance out of his paint.
  • Technical: Maintaining Your Equipment
    • We discuss the critical importance of maintaining your equipment, particularly welders.
  • Diagnostics: Test Drives – Protecting Your Reputation
  • SUPPLEMENT: Environmental Guide
    • A special section covering body shops that are doing their best to protect the environment by implementing processes, procedures and equipment geared toward minimizing their eco footprint.
Ad Closing:
March 23, 2020
Materials Due:
March 30, 2020
STATE OF THE INDUSTRY ISSUE
May
  • Cover Story: The Customer is King...or Are They?
  • BodyShop Essentials: Plastic Repair
    • Save those bumpers! A shop owner's market search for plastic repair equipment.
  • Technical: Lighting Your Shop – Who Has the Brightest Ideas?
  • Diagnostics: Blueprinting for Electronics
  • SUPPLEMENT: Military Appreciation
    • We profile shops who are owned by veterans or employ veterans and discuss programs geared at employing veterans in the auto body industry.
Ad Closing:
April 20, 2020
Materials Due:
April 27, 2020
BUYER'S GUIDE ISSUE
June
  • Cover Story: Labor Rate Debate
  • BodyShop Essentials: Vacuum Systems
    • This shop owner knows he needs to clean up his shop to attract the younger generation.
  • Technical: MIG Brazing
  • Diagnostics: Mobile Solutions
  • SUPPLEMENT: Stay Cool Fan and Shop Air Guide
    • Editorial in this section will focus on how a comfortable, cool employee is a more productive employee. Also, how making your shop comfortable can be a key to solving the technician shortage and attracting the next generation.
Ad Closing:
May 20, 2020
Materials Due:
May 27, 2020
July
  • Cover Story: Finding Techs – Who's Doing the Best Job?
  • BodyShop Essentials: Sanders
  • Technical: Plastic Repair
  • Diagnostics: Mechanical Concerns for ADAS
  • SUPPLEMENT: Shop Accessories Guide
    • Hazardous material handling products, safety products, desks, chairs, fans...we discuss accessories body shops need besides the "big stuff."
Ad Closing:
June 18, 2020
Materials Due:
June 25, 2020
August
  • Cover Story: Mastering Your Financials
  • BodyShop Essentials: Infrared Curing
  • Technical: STRSW Welding
  • Diagnostics: Aftermarket Accessories
  • SUPPLEMENT: OE Certification Guide
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
PRE-SEMA SHOW ISSUE
September
  • Cover Story: Shop Profiles – Profiles of Success
  • BodyShop Essentials: Air Compressors
  • Technical: Complex Refinishes
  • Diagnostics: Space Requirements for ADAS
Ad Closing:
August 18, 2020
Materials Due:
August 25, 2020
SEMA SHOW ISSUE
October
  • Cover: OEM Repair Procedures
  • BodyShop Essentials: Aluminum Repair
  • Technical: Proper Use of Filler
  • Diagnostics: What's Next? More Electronics
  • SUPPLEMENT: Scanning Guide
Ad Closing:
September 21, 2020
Materials Due:
September 28, 2020
November
  • Cover Story: A Letter to a Shop Owner's Younger Self
  • BodyShop Essentials: Measuring Systems
  • Technical: Paint Problem Troubleshooting
  • Diagnostics: Interesting Observations on ADAS
Ad Closing:
October 23, 2020
Materials Due:
October 30, 2020
December
  • Cover Story: Executives of the Year
  • BodyShop Essentials: Spraybooths
  • Technical: Paint Shop Profitability
  • Diagnostics: Time is Money, Quit Throwing it Away
  • SUPPLEMENT: Crash Report
Ad Closing:
November 23, 2020
Materials Due:
November 30, 2020
View Printable Calendar
Month Topics Important Dates
January
  • Cover Story: Process Improvement
    • Lean, the “Toyota Way” and process improvement have long been talked about in the collision repair industry. Where are shops today in their journey on the lean path?
  • Technical: Welding Wire
    • Some OEMs require specific welding wire with specific welding procedures. Are you using the right wire?
  • BodyShop Essentials: Spraybooths
    • In problem/solution format, we profile a body shop owner who is looking to upgrade their spraybooth.
  • The MSO: Lean and Mean
    • A multi-shop operator discusses his strategy for making his shops lean and efficient.
  • SPECIAL SECTION: Advanced Materials Guide
    • Vehicles today are an amalgam of different substrates: aluminum, highstrength steel, magnesium, plastic, etc. We discuss these materials from a repairability standpoint and also what equipment is needed for proper repairs.
Ad Closing:
December 17, 2018
Materials Due:
December 21, 2018
February
  • Cover Story: OE Certification
    • Is OE certification a fad or here to stay? Shops are taking a fresh look at becoming certified as it may be the new referral system of the future.
  • Technical: New Electronics
    • New electronic systems are making vehicles highly sophisticated and changing repair plans. What do repairers need to know before touching the vehicle?
  • BodyShop Essentials: Abrasives
    • In problem/solution format, we profile a body shop owner who wants to know more about the most economical and effective abrasives on the market.
  • The MSO: Load Leveling
    • One of the advantages a multi-shop operator has is load leveling. When does it make sense to do, and how do you effectively manage it?
  • SPECIAL SECTION: Vehicle Technology Guide
    • How are advanced driver-assistance systems changing vehicle repair? What do repairers need to know? This special section offers OEMs a chance to educate repairers on the new technology in their vehicles and their position statements and repair recommendations for these systems.
Ad Closing:
January 18, 2019
Materials Due:
January 22, 2019
March
  • Cover Story: Violence in the Workplace
    • The term “active shooter” has unfortunately become commonplace in today’s world. What policies and plans should a business have in place to deter and/or manage such a situation if one were to occur at the workplace?
  • Technical: STRSW Pulse Welding
    • Many manufacturers today are recommending squeeze-type resistance spot welding as a repair method. What is STRSW and why are OEMs recommending it?
  • BodyShop Essentials: Waterborne/Low-VOC Coatings
    • In problem/solution format, we profile a body shop owner who is looking to transition to waterborne/low-VOC coatings.
  • The MSO: Crunching the Numbers
    • A multi-shop operator discusses how he stays on top of his business’s financials.
  • SPECIAL SECTION: Heavy-Duty Repair Guide
    • What does it take for a shop to start repairing semi-tractor trailers? What equipment and training do they need? What are the obstacles for entry? The similarities and differences between heavy-duty and light-duty passenger vehicle repair? We answer these questions and more.
Ad Closing:
February 18, 2019
Materials Due:
February 22, 2019
April
  • Cover Story: 20th Annual Reader's Choice Issue
    • It’s our 20th annual Reader’s Choice issue where we let the readers of BodyShop Business take over our magazine! They submit questions on topics of their choice, and we select the best ones, find experts to provide answers and publish those answers in the magazine.
  • Technical: Alignment and ADAS
    • What do repairers need to know when it comes to suspension and advanced driverassistance systems? We go over the essentials for a proper and safe repair.
  • BodyShop Essentials: Scan Tools
    • In problem/solution format, we profile a body shop owner who wants to start scanning in-house and what scan tool they need.
  • The MSO: Finding Techs
    • A multi-shop operator discusses how his organization finds new talent.
  • SPECIAL SECTION: Ergonomics Guide
    • The technicians are the lifeblood of a body shop, so they need to be taken care of. We look at the universe of equipment and products designed to reduce strain and fatigue on workers for more happy and productive techs.
Ad Closing:
March 18, 2019
Materials Due:
March 22, 2019
May
  • Cover Story: Industry Profile
    • BodyShop Business brings the collision repair industry a statistical analysis of the shop owner, the market, operations, insurer-repairer relations, personnel, purchasing and more.
  • Technical: Maintaining Equipment
    • You can have all the skill in the world, but your repair will only be as good as your equipment. Are you maintaining it on a regular basis?
  • BodyShop Essentials: Measuring Systems
    • In problem/solution format, we profile a body shop owner who is seeing the need to measure more vehicles and needs an efficient and accurate system.
  • The MSO: Insurance Relations
    • A multi-shop operator discusses how his organization manages performance in current DRPs and obtains new insurance business.
Ad Closing:
April 1, 2019
Materials Due:
April 8, 2019
June
  • Buyer's Guide Issue!
  • Cover Story: Scanning – Where Are You?
    • Scanning has taken the industry by storm. We look at where shops are at as far as capability, equipment and repair planning.
  • Technical: Weldable Seam Sealers
    • We examine the weldable seam sealers on the market and why technicians need to be aware of these.
  • BodyShop Essentials: Custom Refinishes
    • In problem/solution format, we profile a body shop owner who is looking to obtain the hottest custom refinishes on the market.
  • The MSO: Employee Retention
    • Keeping good employees is just as important as finding new ones. A multi-shop operator discusses how his organization keeps his most valuable commodity happy.
  • SPECIAL SECTION: Welding Guide
    • Welding skill, equipment and training are critical to a proper and safe repair. We review OEM recommendations, training, equipment, and maintenance of that equipment in a special section focused 100 percent on one of the most important repairs to the safety of the consumer.
Ad Closing:
May 17, 2019
Materials Due:
May 22, 2019
July
  • Cover Story: Avoiding Liability
    • The collision industry was rocked in 2017 by a lawsuit that changed it forever. How do you safeguard your shop from a potentially debilitating legal case?
  • Technical: New Welders
    • There are some very sophisticated welders on the market now. We take a look at some of them and delve into their capabilities and what they can do for your technicians and your shop’s repair quality.
  • BodyShop Essentials: Frame Machines
    • In problem/solution format, we profile a body shop owner who is looking to upgrade their frame machine.
  • The MSO: Acquiring a Shop
    • A multi-shop operator discusses the pros and cons of buying an existing facility vs. building a new one.
Ad Closing:
June 17, 2019
Materials Due:
June 22, 2019
August
  • Cover Story: Collision World Market Analysis
    • We examine different collision repair markets from around the world to perhaps learn something about our own.
  • Technical: Corrosion Protection
    • Corrosion protection is not always done when performing repairs for various reasons. Here’s why it is a critical step today for a shop’s reputation.
  • BodyShop Essentials: Air Compressors
    • In problem/solution format, we profile a body shop owner who is looking to upgrade their air compressor.
  • The MSO: Managing Paint & Materials
    • A multi-shop operator discusses the system his organization has for managing paint & materials inventory.
  • SPECIAL SECTION: OE Certification Guide
    • Many shops believe OE certification may be the referral system of the future. We look at why this is, how the OEs are getting involved and what advantages certification offers a shop.
Ad Closing:
July 17, 2019
Materials Due:
July 19, 2019
September
  • Cover Story: The Best Marketing Ideas Ever
    • Marketing is critical to reinforcing a shop’s brand and getting more cars to their door. We look at some of the most effective and creative marketing tactics that shops have employed.
  • Technical: Time-Saving Tools
    • In the body shop world, time is money, and labor is the most expensive thing in the shop. We look at some cutting-edge tools that can save time and make a shop more profitable and efficient.
  • BodyShop Essentials: Aluminum Dent Tools
    • In problem/solution format, we profile a body shop owner who is looking at purchasing high-quality aluminum dent repair tools.
  • The MSO: Getting on a DRP
    • A multi-shop operator discusses the tactics and strategies he uses to get more insurance business.
Ad Closing:
August 16, 2019
Materials Due:
August 20, 2019
October
  • SEMA Show Issue!
  • Cover Story: Consolidation
    • We assess the current state of consolidation in the collision repair industry and how independents are faring now that market penetration is complete.
  • Technical: Identifying Proper Welds/Dressing Welds
    • Just because a weld looks good means it is structurally sound? No. How do you know if a weld is good? And why is dressing important?
  • BodyShop Essentials: Personal Protective Equipment
    • In problem/solution format, we profile a body shop owner who is looking at upgrading the PPE that protects his most valuable asset: his employees.
  • SPECIAL SECTION: Scanning & Recalibration Guide
    • Many shops are turning scanning into a robust profit center. Scanning is also critical to restoring the safety systems of modern vehicles after a collision. We look at scanning from the technical side and also the scan tool offerings in the market.
Ad Closing:
September 16, 2019
Materials Due:
September 20, 2019
November
  • Cover Story: The Customer is King
    • The most successful shops realize that the customer’s first point-of-contact is critical. Yet most shops ignore this. How do we change this philosophy?
  • Technical: Scanning vs. Recalibration
    • Scanning is not the same as recalibration. We look at the differences between these operations and why each is critical to a safe and proper repair.
  • BodyShop Essentials: Detailing Products
    • In problem/solution format, we profile a body shop owner who wants info on the best detailing products on the market to make his customers’ vehicles shine.
  • SPECIAL SECTION: All I Want for Christmas Guide
    • We ask body shop owners and managers what one piece of equipment is on ther wish list and why – and how it could change their world.
Ad Closing:
October 17, 2019
Materials Due:
October 21, 2019
December
  • Cover Story: The Labor Crisis
    • Does the collision repair industry have a labor crisis? Are employees hard to find, or just ones who are qualified? We examine these issues and more.
  • Technical: Plastic Repair
    • New technology has made plastic repair more popular and easy. We examine the methods and equipment available.
    • In problem/solution format, we profile a body shop owner who is looking to upgrade their aluminum welding capabilities.
  • BodyShop Essentials: Aluminum Welders
  • SPECIAL SECTION: CRASH (Collision Repair Automotive Survey of Purchasing Habits)
    • Our annual Collision Repair Automotive Survey of Purchasing Habits (CRASH) dissects repairers’ buying trends in all the major equipment and product categories.
Ad Closing:
November 18, 2019
Materials Due:
November 22, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Category Sponsor - Buyers Guide
Dimensions

468x60

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.
Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window. Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Upgrade to fixed positions B, C, D, and E. Appears once per user per day. Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Stephen Hermann
Digital Ad Coordinator
[email protected]
330.670.1234 x259
Cathy Kulwicki
Digital Advertising Manager
[email protected].com
330.670.1234 x261

Click here to contact your Babcox sales representative

View Printable Calendar
Issue Topics Important Dates
January
  • Alignment Spec: Ford Fusion
  • Drive Shaft Center Bearing Replacement Options
  • ADAS Automatic Braking Symptom Diagnostics
  • Checking For Brake Rotor Cracks
  • Active and Air Ride Control Diagnostics
  • TPMS: Indirect Audi and Honda Systems
  • Reflashing and Reprogramming Battery Management
  • Aftermarket Telematic Services
  • Brake Job: Tesla
Ad Closing:
December 26, 2019
Materials Due:
January 3, 2020
February
  • Brake Job: Cadillac SRX
  • Alignment Spec Volvo V70
  • Wheel Bearing FAQ
  • Bleeding ABS Brake Systems
  • Brake Job Add-Ons
  • Undercar Visual Inspection 2.0
  • Electric Power Steering and Alignments
  • TPMS: Signal Sensitivity
  • Understanding Five Volt Reference Signals
Ad Closing:
January 16, 2020
Materials Due:
January 23, 2020
March
  • Brake Job - Nissan Altima
  • Alignment Spec - Dodge Avenger
  • Driveshaft U-Joint Replacement
  • ABS Wheel Speed Opens and Shorts
  • Brake Pad Wear Sensor Circuits
  • Recommending Ride Control Repairs
  • Catalytic Converter Codes and Cures
  • Mono-Tubes or Twin Tube: What Are Your Options?
  • Maintenance Matters - Opportunities for Customer Service
Ad Closing:
February 18, 2020
Materials Due:
February 25, 2020
April
  • Brake Job: Dodge Dart
  • Alignment Spec: Nissan Maxima
  • Wheel Bearing Add-Ons
  • Master Cylinder and Booster Diagnostics
  • Brake Inspection of ADAS Systems
  • Sorting Chassis and Steering Stability Problems
  • Electric Steering Column Diagnostics
  • Can Telematics Help Sell Maintenance?
  • Nissan Leaf Service Opportunities For Brakes, Chassis and Maintenance
Ad Closing:
March 17, 2020
Materials Due:
March 24, 2020
May
  • Brake Job – Nissan Venza
  • Alignment Spec – Buick Encore
  • Locking Differential and Hub Operation and Theory
  • ABS and Stability Control Corrections and Dynamic Sensing
  • Servicing Four and Six Piston Calipers
  • Loaded Struts: Writing the Estimate and Repair Order
  • Variable Ratio Steering Systems
  • TPMS: Inflation Education
Ad Closing:
April 16, 2020
Materials Due:
April 23, 2020
June
  • Brake Job – Dodge Durango
  • Alignment Spec Tesla
  • Wheel Bearing Hub Unit Replacement
  • ABS Communication Networks and Codes
  • Ride Control Rehab: Returning a vehicle to like new condition
  • ADAS Lane Departure Diagnostics
  • Diagnosing Tire Related Vibration Complaints
  • What You Need To Know Before You Order a Catalytic Converter
  • Nissan TPMS
Ad Closing:
June 16, 2020
Materials Due:
June 23, 2020
July
  • Brake Job - VW Jetta
  • Alignment Spec - Dodge Charger
  • Limited Slip Differential Diagnostics
  • Brake Boosters: Vacuum Pumps
  • How a Brake Pad is Made
  • Air Ride: Dodge Full-Sized Pick Up
  • Installing a TPMS Inflation Station at Your Shop
  • Oxygen Sensor Contamination Codes
  • What can Telematics Do For Diagnostics?
  • Maintenance Matters - Opportunities for Customer Service
Ad Closing:
June 1, 2020
Materials Due:
June 23, 2020
August
  • Brake Job – Toyota Prius
  • Alignment Spec – Ford Mustang
  • Understanding Premium Wheel Bearings
  • Brake Boosters: Hydro Boost
  • Measuring Spring, Shock and Strut Fatigue
  • Finding Bent and Worn Control Arms
  • TPMS: GM TPMS Diagnostics
  • Sealing Exhaust Leaks
  • Active Motor Mounts
Ad Closing:
July 16, 2020
Materials Due:
July 23, 2020
September
  • Brake Job- Chevrolet Trax
  • Alignment Spec - Toyota Camry
  • Boot and Joint Replacement for CV Axles
  • Brake Boosters: Vacuum Servo Boosters
  • Brake Pad Copper Update
  • Air Ride: GM SUVs
  • TPMS: BMW and Mercedes
  • Nissan CVT Transmission Service and Maintenance
Ad Closing:
August 18, 2020
Materials Due:
August 23, 2020
October
  • Brake Job – Honda CRV
  • Alignment Spec: Chevrolet Camaro
  • Wheel Bearing Pre-Load and Geometry
  • Brake Fluid Inspection and Tools
  • Selling Struts and Shocks With Tires
  • Curing Tire Related Pull Problems
  • TPMS: Ford TPMS Diagnostics
  • Oxygen Sensor Heater Codes
  • OE Telematics and After Warranty Issues
Ad Closing:
September 16, 2020
Materials Due:
September 23, 2020
November
  • Brake Job- Ford Fiesta
  • Alignment Spec - Mini Cooper
  • Balancing Two-Piece Driveshafts
  • Regenerative Braking On Hybrid and Electric Vehicles
  • Recommending Premium Brake Pad Options
  • Finding Suspension Noise and Knocks
  • TPMS: Subaru Systems
  • Weld or Replace? Exhaust System Repairs on Stainless Steel Systems
  • Subaru ADAS Diagnostics and Calibration
  • Maintenance Matters - Opportunities for Customer Service
Ad Closing:
October 14, 2020
Materials Due:
October 21, 2020
December
  • Brake Job - Honda Odyssey
  • Alignment Spec - Subaru Forester
  • How Wheel Bearings Are Made
  • Brake Line Replacement Options
  • Air Ride Failures and Solutions
  • Electric Power Steering Rack Replacement
  • Mounting and Balancing Low-Profile Tires
  • Relay Controlled and Power Circuits
  • Subaru Driveshaft, Axle and Differential Pattern Failures and Cures
Ad Closing:
November 1, 2020
Materials Due:
November 8, 2020
View Printable Calendar
Month Topics Important Dates
Supplement: Maintenance Matters Waiting Room Edition
January
  • Brake Job: Honda Ridgeline
  • Alignment Spec: Dodge Charger
  • ABS/ESC: Brake Solenoid and Pump Diagnostics
  • Hydraulic Suspension Bushing Replacement Options
  • What is the Best For Ball Joints – Greaseable or Sealed?
  • Explaining TPMS Service To Drivers
  • On-The-Car Brake Lathe Usage For Pulsation Complaints
  • Air Ride Conversion Kits: GM Full-Sized SUVs
Ad Closing:
December 19, 2018
Materials Due:
December 21, 2018
February
  • Brake Job: Cadillac ATX
  • Alignment Spec: Buick Regal
  • Brakes: Electric Parking Brake Service
  • Steering System Calibration and Suspension Checks For EPS Systems
  • Scoping Out Wheel Speed Sensors and Bearings
  • Selling Warranties With Brake Jobs to Increase Rotor and Hardware Sales
  • Clutch and Flywheel Replacement for Trucks and Vans
  • ABS Brake Reflash: Software Fixes
Ad Closing:
January 21, 2019
Materials Due:
January 25, 2019
Supplement: Maintenance Matters
March
  • Brake Job: Dodge Full-Sized Trucks
  • Alignment Spec: Specialty Alignment Kits and Parts
  • Curing Pulsation Complaints With NAO and Ceramic Brake Pads
  • How Are Synthetic Materials Changing Ball Joints and Bushings?
  • Measuring Brake Pedal Performance and Feel
  • What do you need to document when replacing a catalytic converter?
  • Charging For TPMS Diagnostics
  • CUV and SUV Ride Control Clinic
Ad Closing:
February 18, 2019
Materials Due:
February 22, 2019
April
  • Brake Job: Ford Edge
  • Alignment Spec: Honda Ridgeline
  • Brake Pad Noise Cures and Tools
  • Electric Power Steering Sensors and PIDs
  • Wheel Bearing Torque Procedures for All Bearings
  • Resetting Emissions Monitors After Catalytic Converter Replacement
  • GM TPMS Relearns and Service on High-Mileage Vehicles
  • Diagnosing Active Roll/Sway Bars
Ad Closing:
March 15, 2019
Materials Due:
March 21, 2019
May
  • Brake Job: BMW 1 Series
  • Alignment Spec: Subaru Impreza
  • Brake Pad Wear Chart to Detect Caliper, Hardware and Friction Problems
  • Road Testing Methods and Tools For Chassis Repairs (NVH)
  • Servicing Axle, Shaft and Transmission Bearings and Seals
  • Ride Height Myth: Using Ride Height To Diagnose More Than Springs
  • TPMS Training: Keeping Up With The Latest TPMS Systems
  • Ford Air Ride Conversion Kits
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
June
  • Brake Job: Mazda3
  • Alignment Spec: Ford Transit
  • Brake Friction Selection for Performance Vehicles
  • Liquid Silence: What Is new With Brake Lubricants and Pastes
  • Wheel Bearings and Torque-To-Yield Fasteners
  • Calculating Catalytic Converter Efficiency
  • 2007-2017 Toyota TPMS Procedures
  • Transmission Fluid Specifications For Late-Model Cars and Trucks
Ad Closing:
May 17, 2019
Materials Due:
May 24, 2019
Supplement: Maintenance Matters
July
  • Brake Job: Chevy Trax
  • Alignment Spec: Post- Collision Alignments
  • Rotors: What is Pulsation and What is Judder?
  • Curing Brake Noise Complaints Before They Happen
  • How Can New Engine Oils Save Catalytic Converters?
  • Composite Brake Rotors For BMW Applications
  • Honda TPMS Relearns and Sensor Replacement
  • Air Ride: Mercedes-BENZ and BMW SUVs
Ad Closing:
June 14, 2019
Materials Due:
June 21, 2019
August
  • Brake Job: VW Tiguan
  • Alignment Spec: Nissan GTR
  • When the Customer Is Crazy About Brake Noise
  • Solving Camber and Caster With Chassis Parts
  • Finding the Best Wheel Bearing Hub Unit
  • Choosing Performance Coil-Over Shocks and Struts
  • TPMS: Solving TPMS Module Communication Problems
  • Curing SUV and CUV Stability Problems with Ride Control and Chassis Repairs
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
September
  • Brake Job: Buick Enclave
  • Alignment Spec: Mazda CX-7
  • Specialty Brake Hardware to Cure Noise Issues
  • Electric Power Steering Replacement Guide
  • Turbocharger Exhaust System Service Guide
  • ABS Module Replacement on Older Vehicles
  • Curing Steering & Chassis Noise Problems With Information and Better Tools
  • Air Ride Diagnostics: Measuring Static Ride Height Decay
Ad Closing:
August 15, 2019
Materials Due:
August 23, 2019
October
  • Brake Job: Subaru Impreza
  • Alignment Spec: Ford Flex
  • Copper Brake Pad Update
  • Servicing Solid Trailing Arm Axles on KIA Vehicles
  • Servicing Vacuum and Electronic Locking Wheel Hubs and Bearings
  • Solving Transmission Shift Complaints
  • TPMS: Fiat Relearns
  • Understanding Velocity- Sensitive Dampening Shocks and Struts
Ad Closing:
September 13, 2019
Materials Due:
September 20, 2019
Supplement: Maintenance Matters
November
  • Brake Job: Chevy/GMC 2500 Series Trucks
  • Alignment Spec: Frame and Unibody Measurement and Straightening
  • Undercar Overhaul: Why Replacing Control Arms and Bushings in Pairs is Necessary
  • Brake Line Replacement Options
  • Parking Brake Adjustments (Conventional and Electronic)
  • Diagnosing Nevomat Shocks for Domestic and Import Applications
  • TPMS: Diagnosing Low- Frequency Relearn Errors
Ad Closing:
October 18, 2019
Materials Due:
October 24, 2019
December
  • Brake Job: Dodge Sprinter
  • Alignment Spec: Ford Transit
  • Brake System Data Analysis From the ABS Module
  • SUV and CUV Suspension Service
  • Wheel Bearing Installation Add-On Parts
  • Test Drive Tech: How to Diagnose Customer Complaints About Erratic Suspension Behavior
  • Installing Hydraulic Clutch Components
  • Transmission Torque Converter Clutch Diagnostics
Ad Closing:
November 15, 2019
Materials Due:
November 20, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.
Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window. Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Upgrade to fixed positions B, C, D, and E. Appears once per user per day. Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines  
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Stephen Hermann
Digital Ad Coordinator
[email protected]
330.670.1234 x259
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

View Printable Calendar
Issue Topics Important Dates
January
  • Tech Topics
    • Engine Oil – With more vehicles using direct-injection engines and turbochargers, choosing the right oil isn’t as easy as it once was.
    • Spark Plugs – These little engine parts play a herculean role in the internal combustion system, but they shouldn’t be taken for granted.
    • Suspension Components – Overview of the types of mechanical attachment methods for suspension-component fasteners, and related sales opportunities.
    • TPMS – Overview of how the tire-pressure monitoring system works, and what your customers should know about TPMS and proper tire inflation.
  • Counter View
    • Climbing the Ladder – Do you have what it takes to be a manager? Tips for making the transition.
    • Outside the Catalog – Supplement sources of information for Ford parts.
  • Product Showcase
    • Oil Additives
Ad Closing:
January 2, 2020
Materials Due:
January 8, 2020
February
  • Tech Topics
    • Belts 101 – A refresher course on the types of engine belts and their functions.
    • Brakes – Making the case for caliper rebuild kits.
    • Mufflers – What do DIY customers need to install a new muffler?
    • Thermal Management – How pumps, thermostats and sensors work together to maintain the proper engine temperature.
  • Counter View
    • New vs. Reman – What is remanufacturing, and when does it make sense to recommend reman parts?
    • Selling Shocks and Struts – For much of the country, winter is pothole season – a prime opportunity for selling suspension parts.
  • Product Showcase
    • Scan Tools
Ad Closing:
January 28, 2020
Materials Due:
February 4, 2020
National Car Care Month
March
  • National Car Care Month
    • Potential topics: Brake friction, fuel pumps, gaskets, starters/alternators, wheel bearings, O2 sensors, spark plugs, shocks/struts, A/C compressors, performance exhaust, brake rotors, antifreeze, belts & hoses, chemicals, filters, batteries, TPMS, water pumps, wipers and more.
  • Counter View
    • Stop/Start – An introduction to the function and benefits of stop/start systems, and how vehicles with stop/start technology are different.
    • Tools – Overview of the basic tools in a technician’s toolbox; implementing a loaner-tool program.
  • Product Showcase
    • Ride Control
Ad Closing:
February 26, 2020
Materials Due:
March 4, 2020
April
  • Tech Topics
    • Bearings – Making the case for OE-quality bearings and wheel-hub assemblies.
    • Diagnostics – As advanced driver-assistance systems (ADAS) become standard on more vehicles, precise ADAS calibration is becoming a necessity for even the most mundane repairs.
    • Transmission – Understanding continuously variable transmissions (CVTs) and how they differ from automatics.
    • Windshield Wipers – Most OEMs and wiper manufacturers recommend wiper-blade replacement every six to 12 months. Why it’s such a critical – and often-overlooked – maintenance item.
  • Counter View
    • Diesel – Overview of the differences between diesel and gasoline engines, and common parts needs for diesel vehicles.
    • Lights, Camera, Action – A rundown of some of our all-time favorite automotive-themed movies and TV shows.
  • Product Showcase
    • Brake Friction
Ad Closing:
March 27, 2020
Materials Due:
April 3, 2020
May
  • Tech Topics
    • Brakes – Are your customer’s brakes trying to tell them something? Warning signs of brakes that need to be inspected or replaced.
    • Drivetrain – Why it’s better to replace the entire CV axle and not just the CV boot.
    • EcoBoost – Getting to know Ford’s EcoBoost technology and similar systems from other OEMs.
    • Water Pumps – Symptoms and causes of water-pump failure; replacement considerations and related sales opportunities.
  • Counter View
    • Certified Pros – The value of ASE certification for counter pros, and why it’s important to maintain it.
    • Down on the Farm – Many parts stores in rural areas sell agricultural products. Overview of common ag parts and equipment.
  • Product Showcase
    • Ignition Parts
  • Counter Pro Guide for Selling Parts
Ad Closing:
April 29, 2020
Materials Due:
May 6, 2020
June
  • Tech Topics
    • Air Filters – When it comes to selecting a high-quality air filter, the media matters.
    • Bearings – The lubricant inside modern wheel bearings might be the most advanced and researched component inside the entire assembly.
    • Climate Control – Looking at the various parts that work together to keep motorists comfortable.
    • Ignition – Exploring the causes of engine misfires, and why replacing the ignition coil isn’t always the answer.
  • Counter View
    • Emissions – Replacing a catalytic converter isn’t the same as replacing a muffler or pipe. Overview of the differences between replacement requirements in CARB-compliant states vs. non-CARB states.
    • Road Trippin’ – Educating your customers on the essential elements of a pre-trip maintenance checklist.
  • Product Showcase
    • Motor Oil
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
July
  • Tech Topics
    • Belts and Hoses – What to look for when inspecting belts and hoses – and knowing when it’s time to replace.
    • Brake Pads – A look at how brake pads are made, and why the manufacturing process and types of steel used should matter to your customers.
    • Spark Plugs – Looking at the different aspects of spark plug design, including when to use anti-seize and the purpose of the insulator.
    • Thermal Management – Understanding how map-controlled thermostats work.
  • Counter View
    • Carburetors – Gone but not forgotten, carburetors are alive and well in classic and performance vehicles. Tips for helping customers get their carbureted engines back to peak performance.
    • Diagnostics – Code readers and scanners for DIYers.
  • Product Showcase
    • Gaskets & Seals
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
August
  • Tech Topics
    • Cabin Air Filters – Looking at antimicrobial technology and other advancements in cabin air filters.
    • Detailing – Products and accessories your DIY customers would need to pull off a pro-caliber detailing job on their vehicle.
    • Fuel Pumps – How fuel pumps have changed, and why it’s important to replace the entire module if the pump is failing.
    • Ride Control – Breaking down the function of the parts and components that work together to provide a comfortable ride, such as ball joints, control arms, strut mounts and sway-bar links.
  • Counter View
    • Trailer Parts – Common trailer parts and towing issues for customers trying to squeeze in that last-minute camping, boating or fishing trip.
    • Transmission – Understanding gear ratios and how they affect acceleration and fuel economy.
  • Product Showcase
    • Bearings
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
September
  • Tech Topics
    • Brake Hardware – The importance of recommending brake hardware with every brake job.
    • Gaskets – We take a look at multi-layer steel (MLS) head gaskets and how the different layers seal the engine block and head.
    • Thermostats ¬– Parts and tools needed for a DIY thermostat replacement, and a few installation tips.
    • Timing Chains – Why timing-chain-driven water pumps always should be replaced at the same time as the timing chain; making the case for timing-chain water-pump kits.
  • Counter View
    • Consumer Education – A light-hearted look at the most common myths and misconceptions heard from DIY customers about vehicles and parts.
    • Turbochargers – What your customers should know about turbochargers and their impact on vehicle maintenance.
  • Product Showcase
    • Emissions Parts
  • P.A.R.T.S. Survey
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
October
  • ASE P2 Test Guide
    • Potential Topics: Automatic transmission, brake system, cooling system, drivetrain, electrical system, emission system, engine parts, gaskets, exhaust system, fuel system and more.
  • Counter View
    • ADAS – A peek at some of the latest and greatest features enabled by advanced driver-assistance systems.
    • Diagnostics – Reviewing the four categories of diagnostic trouble codes (DTCs); understanding common DTCs.
  • Product Showcase
    • Filters
Ad Closing:
October 1, 2020
Materials Due:
October 8, 2020
November
  • Tech Topics
    • Engine Blocks – Why they fail, symptoms of failure, and repair/replacement options.
    • Fluids – Overview of a vehicle’s fluids and their functions; educating customers on the proper way to check fluid levels.
    • Lighting – Lighting service is one of the most underperformed aspects of vehicle maintenance – and one of the easiest ways to improve driver safety.
    • Rotating Electric – Understanding the functions of starters; tips for diagnosing starter problems.
  • Counter View
    • MAP and MAF Sensors – Understanding the roles of manifold absolute pressure (MAP) sensors and mass airflow (MAF) sensors, and the signs that a sensor is failing.
    • Outside the Catalog – Supplement sources of information for Chrysler parts.
  • Product Showcase
    • Timing Kits
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
December
  • Tech Topics
    • Additives – A look at fuel and oil additives commonly used to help vehicles run better during winter weather.
    • Batteries – Reviewing fundamental replacement considerations such as cold-cranking amps and reserve capacity.
    • Decoupler Pulleys – When selling alternators, make sure to ask the shop if the alternator has a decoupler pulley.
    • Oxygen Sensors – Understanding the oxygen sensor’s role in the emission system, the impact of a failed sensor and replacement considerations.
  • Counter View
    • Heavy-Duty – Snowplows need love – and parts – too. Common parts for heavy-duty trucks, including specialty lighting.
    • By the Numbers – Customers might not realize that finding the right parts and components often involves measuring fittings and fasteners, matching threads and identifying hose and tubing sizes.
  • Product Showcase
    • Sensors
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
View Printable Calendar
Month Topics Important Dates
January
  • 2019 DISTRIBUTION PREVIEW
    • Aftermarket leaders tell us what they see on the horizon for the year ahead.
  • TECH FEATURES BY BRENDAN BAKER
    • Extreme-Weather Driving: How extreme temperatures put stress on vehicle engines, batteries and other components.
    • Oil Filters: Spin-on vs. cartridge-style oil filters.
    • Wipers: Selection criteria and installation advice.
    • TPMS: OE vs. aftermarket TPMS tools – what’s the difference?
  • COUNTER VIEW WITH TOM DAYTON
    • Ignition Coils: The high-voltage story of how ignition coils ensure reliable engine starts.
    • Transmissions: Overview of the various types of transmissions, with a focus on technology advancements and maintenance requirements.
Ad Closing:
January 2, 2019
Materials Due:
January 7, 2019
February
  • TECH FEATURES BY BRENDAN BAKER
    • Spark Knock: Possible causes; diagnostic tips and remedies.
    • Steering and Chassis Components: Why ball joints, tie rods and control arms wear out.
    • Additives: Breaking down the most common types of fuel-cleaner additives and their benefits and applications.
    • Scan Tools 101: Overview of/introduction to scan tools. Types of scan tools, differences between code readers and scan tools.
  • COUNTER VIEW WITH TOM DAYTON
    • Selling Brakes: A counter pro’s view of the good/better/best sales model. Is there too much emphasis on price? Is there a fourth category (performance)?
    • Outside the Catalog: Introduction to a new series on the online information sources counter pros can use to supplement their own resources.
Ad Closing:
January 21, 2019
Materials Due:
January 28, 2019
March
  • FLUID FORUM
    • Technical information and selling tips for counter pros on oil, brake fluid, transmission fluid, coolant, power-steering fluid, additives and more.
  • TECH FEATURES BY BRENDAN BAKER
    • National Car Care Month
    • Potential topics: Brake friction, fuel pumps, gaskets, starters/alternators, wheel bearings, O2 sensors, spark plugs, shocks/struts, A/C compressors, performance exhaust, brake rotors, antifreeze, belts & hoses, chemicals, filters, batteries, TPMS, water pumps, wipers and more.
  • COUNTER VIEW WITH TOM DAYTON
    • Relays: Selection, interchange and reading the wiring diagram.
    • Batteries: Differences between AGM and wet-cell batteries; the importance of cold-cranking amps; selling tips.
Ad Closing:
February 14, 2019
Materials Due:
February 21, 2019
April
  • TECH FEATURES BY BRENDAN BAKER
    • Air Filters: Just how efficient are today’s air filters?
    • Computer Control: Overview of the computer systems that control today’s vehicles and a look at where technology is heading.
    • Motor Oil: The latest on API SN Plus and the aftermarket’s response to low-speed pre-ignition.
    • Ride Control: The symbiotic relationship between ride control and electronic stability control in modern vehicles.
  • COUNTER VIEW WITH TOM DAYTON
    • Tires: How to read and interpret the codes on tire sidewalls.
    • Tales from the Other Side: Every counter pro has a story about the funny, wacky and (occasionally) wonderful things customers say and do. First in a series.
Ad Closing:
March 22, 2019
Materials Due:
March 29, 2019
May
  • TECH FEATURES BY BRENDAN BAKER
    • Brakes: Why it’s important to replace the brake hardware when changing the brake pads.
    • Cabin Air Filters: A deeper dive into the types of cabin air filters and their performance characteristics.
    • Water Pumps, Gaskets and Belts: The importance of replacing and aligning the drive belt and choosing a high-quality gasket when replacing water pumps on modern vehicles.
    • Mufflers: Overview of the basic muffler types and exhaust replacement parts; making the case for premium mufflers.
  • COUNTER VIEW WITH TOM DAYTON
    • In Plain Sight: Introduction to series on the identification and cataloguing opportunities hidden in plain sight on vehicles.
    • That New-Car Smell: Overview of products (air fresheners, cleaners, polishers, etc.) available to help vehicle owners get their cars looking and smelling like they just rolled off the assembly line.
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
June
  • MIDYEAR PROGRAM GROUP UPDATE
    • Distribution leaders discuss first-half wins and look ahead to second-half opportunities.
    • Includes Annual Program Group Overview Chart.
  • TECH FEATURES BY BRENDAN BAKER
    • Coolant: Tips for diagnosing and repairing coolant leaks.
    • Gaskets: Overview of the various types of gaskets and their applications in modern vehicles.
    • Timing Belts: A look at the various components and hardware needed to replace a timing belt; making the case for replacement kits.
    • TPMS: Overview of the basic types of TPMS replacement sensors.
  • COUNTER VIEW WITH TOM DAYTON
    • Air Springs and Shocks: A closer look at pneumatic suspension systems.
    • When They Come Back: Sometimes, customer bring things back – even when they shouldn’t. Tips for handling returns.
Ad Closing:
May 20, 2019
Materials Due:
May 27, 2019
July
  • TECH FEATURES BY BRENDAN BAKER
    • Batteries: Why battery sales sizzle in the summer; warning signs of a dying battery; upgrading to AGM batteries.
    • HVAC: The latest advancements in A/C technology, including new refrigerant types.
    • Preventive Maintenance: Tips for performing an engine tuneup before that summer road trip; parts and tools needed.
    • Wheel Bearings: Diagnostic tips and replacement considerations.
  • COUNTER VIEW WITH TOM DAYTON
    • Part of the Job: The importance of maintaining strong relationships with your commercial customers.
    • Stop-Start: The emergence of stop-start systems in late-model vehicles has spurred new formulations in oil and transmission fluid and a shift to AGM batteries. What counter pros need to know.
Ad Closing:
June 21, 2019
Materials Due:
June 28, 2019
August
  • 3RD ANNUAL COUNTERMAN SALES MANUAL
  • TECH FEATURES BY BRENDAN BAKER
    • Engine Tech 101: How turbochargers improve engine performance.
    • Fuel Economy: What to say when customers ask if they should use regular or premium gasoline; benefits of fuel-treatment systems.
    • Mounts: The role of engine and transmission mounts in minimizing noise and vibration.
    • Radiators: How radiators have evolved; common problems; sales opportunities (hoses, radiator caps, sensors, etc.).
  • COUNTER VIEW WITH TOM DAYTON
    • TPMS: Educating your customers about TMPS tools, sensors and service kits.
    • Power Steering: A look at the shift from hydraulic to electric power steering.
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
September
  • PARTS
    • Professional Automotive Repair Technician Survey
  • TECH FEATURES BY BRENDAN BAKER
    • Transmission Tech 101: Understanding the differences between automatic and continuously variable transmissions.
    • Brakes: Anatomy of a master cylinder; diagnostic tests and replacement considerations.
    • Spark Plug Replacement: Choosing the right spark plug; ensuring the proper gap; tools needed for replacement.
    • Lighting: How “fog lights” work; replacement and retrofitting considerations.
  • COUNTER VIEW WITH TOM DAYTON
    • Outside the Catalog: New series on the online information sources counter pros can use to supplement their own resources. Focus: General Motors
    • Motor Oil: What to say when a customer tells you, “All motor oil is the same.”
Ad Closing:
August 16, 2019
Materials Due:
August 23, 2019
October
  • AAPEX SHOW ISSUE
    • MANUFACTURER SPOTLIGHTS: 1/2-page AAPEX Previews
    • BONUS AAPEX SHOW DISTRIBUTION: New to Market – Display your product or service in a refreshing way that provides ultimate visibility. A full-page, horizontal product display with adjoining advertising page.
  • TECH FEATURES BY BRENDAN BAKER
    • ASE P2 Test Prep Guide
    • Potential Topics: Automatic transmission, brake system, cooling system, drivetrain, electrical system, emission system, engine parts, gaskets, exhaust system, fuel system and more.
  • COUNTER VIEW WITH TOM DAYTON
    • Tales from the Other Side: Weird and wacky stories about customers.
    • Collision Repair: Common parts, tools and hardware needed by body shops.
Ad Closing:
September 11, 2019
Materials Due:
September 18, 2019
November
  • TECH FEATURES BY BRENDAN BAKER
    • Alternative-Fuel Vehicles: How parts needs differ for hybrid, electric and other alternative-fuel cars.
    • Belt Tensioners: The importance of replacing the tensioner assembly and associated pulleys when installing a new serpentine belt.
    • Advanced Suspension Systems: Replacement options for vehicles with air-ride, active or Nivomat suspension systems.
    • Scan Tools 202: Exploring the capabilities of professional scan tools.
  • COUNTER VIEW WITH TOM DAYTON
    • TPMS: Application-specific vs. universal TPMS replacement sensors.
    • Consumer Education: A refresher course on the Magnuson-Moss Warranty Act and vehicle owners’ rights and responsibilities.
Ad Closing:
October 23, 2019
Materials Due:
October 28, 2019
December
  • 2019 COUNTER PROFESSIONAL OF THE YEAR
    • The Counter Professional of the Year program celebrates the hardest-working parts professionals in the business.
  • AAPEX AWARD-WINNER SPOTLIGHTS
  • TECH FEATURES BY BRENDAN BAKER
    • Vehicle Tech 101: Common types of sensors found on modern vehicles.
    • Diesel Additives: Fuel-treatment products can be a godsend for fussy diesel engines in the winter.
    • Brake Friction: In the age of Uber and Lyft, premium brake linings are a must for some customers.
    • Thermostats: Why replacing the thermostat can be a fix for oil sludging in the valvetrain.
  • COUNTER VIEW WITH TOM DAYTON
    • Lighting: An illuminating overview of the latest LED lighting products.
    • More than Parts: Battery testing, wiper installation and other services that counter pros provide.
Ad Closing:
November 20, 2019
Materials Due:
November 27, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.
Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window. Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Upgrade to fixed positions B, C, D, and E. Appears once per user per day. Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Amanda Wingerter
Senior Digital Ad Coordinator
[email protected]
330.670.1234 x223
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

View Printable Calendar
Issue Topics Important Dates
LS Engine Issue
January
  • LS vs. LT Engines
    • Component Selection for LS Builds
    • LS Engine Builder Profile
    • LS Engine Products
  • Oil Options – Street vs. Race
  • Crucial Tools for Engine Builders
  • Performance Transmission Options
  • Race & Rebuild Section
Ad Closing:
December 30, 2019
Materials Due:
January 7, 2020
Stock/Diesel and High Performance Issue
February
  • Monster Truck Engines
    • Monster Truck Transmissions
  • Motorcycle Engines
  • Engine Sealing
  • Pistons
  • Race & Rebuild – Are Carburetors Dead?
  • EFI Systems
  • Turbos, Superchargers & Nitrous
Ad Closing:
January 27, 2020
Materials Due:
February 3, 2020
Racing Issue / Buyer's Guide
March
  • Race & Rebuild
    • NASCAR
    • Formula 1
    • IndyCar
    • Grassroots Racing
    • Sprint Car Series
    • SPEC Engines
  • Race Engine Packages
    • Engine Refreshes
  • Beating Crate Engines at their Game
  • Future of Motorsports
  • Racing Transmissions
Ad Closing:
March 2, 2020
Materials Due:
March 9, 2020
Marine Issue
April
  • Common Marine Engine Issues
    • Jet Boat Engines
    • Offshore Racing Engines
    • Outboard Engines
    • Marine Engine Builder Profile
    • Marine Engine Installs
    • Marine Engine Products
    • Boat Transmissions
  • Race & Rebuild Section
Ad Closing:
April 1, 2020
Materials Due:
April 8, 2020
Diesel Issue
May
  • Tractor Pulling Engines
  • Truck Pulling Engines
  • Dissecting a Diesel – Cummins
    • Diesel Transmissions
  • Diesel Engine Builder Profile
  • Diesel Engine Products
  • Engine Blocks
  • Race & Rebuild Section
Ad Closing:
April 30, 2020
Materials Due:
May 7, 2020
International Issue
June
  • International Engine Builder Profile
  • Why Foreign Countries Choose the US
  • Internationally Made Engine Parts
    • Saenz Performance Profile
  • Valvetrain Selection
  • Oil Pumps & Pans
  • Continued Education
  • Race & Rebuild Section
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
Beyond the Engine Issue
July
  • Full Restorations
    • Engine Installations
    • Chassis Work
    • Engine Wiring and Connectors
  • Tuning / Dyno Sessions
  • Machining for Industries Outside Automotive
  • Upcycling Engine Parts – How Else Can Components be Used?
  • Transmission Shop Profile
  • Shop Employees
  • Race & Rebuild Section
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
Women in the Industry Issue
August
  • Profiles of Women in the Industry
  • Engine Product Development (Blocks, Heads, Intakes)
  • Engine Shop Customer Service
  • Social Media
  • Cylinder Head Selection
    • In-Cylinder Pressure Measurement Systems
  • Race & Rebuild Section
Ad Closing:
July 24, 2020
Materials Due:
July 31, 2020
Import Issue
September
  • Sport Compact Market
    • Toyota 2JZ Build
    • Honda K-Series Build
    • Nissan GT-R Build
    • Subaru Build
    • Porsche Build
    • Import Engine Products
    • Import Engine Transmissions
  • Race & Rebuild Section
Ad Closing:
August 21, 2020
Materials Due:
August 28, 2020
Cleaning / Green Issue
October
  • Keeping a Clean Shop
    • Soda Blasting
    • Ultrasonic Cleaning
    • Finishing Systems (Tumblers)
    • Green Initiatives
  • Electric / Hybrid Engines
  • Race & Rebuild Section
Ad Closing:
September 21, 2020
Materials Due:
September 28, 2020
All About Machining Issue
November
  • Machine Maintenance
    • Buying and Selling Machinery
  • CNC Machines
    • Boring, Honing and Decking
  • Balancing
  • Cylinder Head Porting
  • Tooling
  • Race & Rebuild Section
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
America's Best Engine Shops / Top 10 Engines Issue
December
  • Engine Calendar 2021
  • America's Best Engine Shop Winners (Race, Vintage & Diesel)
  • Top 10 Engines / Winner
  • Top 10 Diesel Engines / Winner
  • Connecting Rods
  • Tradeshow Recaps
    • Hot Products from the Show Floor
  • Race & Rebuild Section
Ad Closing:
November 18, 2020
Materials Due:
November 25, 2020
View Printable Calendar
Month Topics Important Dates
January
Ad Closing:
December 1, 2018
Materials Due:
December 8, 2018
Engine Builder
February
  • Tech/Training
    • Pistons and Rings
    • Timing Components
    • Ignition Systems and Components Product Spotlights
  • Business Strategies
    • Social Media – Setting Up a Business Facebook Account
  • Market Coverage
    • Building 24-Hr Endurance Race Engines
  • Engine Builder Profiles
    • Inside Detroit Diesel's HD Reman Facility, Byesville, OH
    • Greg Brown, Hammerhead Racing Engines - 201 Race Engine Challenge winner
  • Engine Math Resource Supplement
  • SPECIAL REPORT- Labor Costing Study on the Chevy 262 V6 engine
Ad Closing:
January 25, 2019
Materials Due:
February 1, 2019
Engine Builder Buyers Guide and Supplier Directory
March
  • Engine Builder Buyers Guide and Supplier Directory
    • New this year! One consolidated resource for engine parts and equipment.
  • Tech/Training
    • Boost Applications for Sport Compact (Turbos/Superchargers)
    • Understanding Injectors (Gas/Diesel)
    • Engine Oil
    • Engine Sealing
  • Business Strategies
    • CNC Parts and Trademark Laws
    • Engine Installations - Additional Profit Opportunity or Unnecessary Headache?
  • Market Coverage
    • Professional Tractor Pulling
  • Engine Builder Profile
    • Larry Koester - Koester Racing (Mini Modified NTPA Professional Tractor Pulling)
    • Jack Barna, Valley Performance - Race Engine Challenge competitor
Ad Closing:
February 26, 2019
Materials Due:
March 5, 2019
LS Engine Focus
April
  • Tech/Training
    • Performance Engine Tuning
    • Ultrasonic Cleaning Methods and Machines
    • LS Engine Parts - Special Product Spotlight Issue
  • Business Strategies
    • Finding Good Employees & Building Trade School Relationships
    • (Not Just) Two-Wheeled Wonders - Motorcycles, Power Sports and UTVs
  • Market Coverage
    • Top Sportsman Drag Racing
  • Engine Builder Profiles
    • LS Engine Builder - Jammie Wells, WCH Engines, Midlothian, TX
Ad Closing:
March 29, 2019
Materials Due:
April 5, 2019
International Coverage
May
  • Tech/Training
    • Harmonic Balancers
    • Engine Bearings
    • Camshafts
  • Business Strategies
    • US vs. China/Asia Perception of Quality
    • Selling International Business (website, eBay, etc.)
  • Market Coverage
    • Rally Racing
  • Engine Builder Profile
    • Australian Engine Builder
    • Race Engine Challenge Dyno Build
Ad Closing:
April 26, 2019
Materials Due:
May 3, 2019
Engine Builder
June
  • Tech/Training
    • Oil pumps, Screens and Pans
    • Valves and Seats
    • Seat and Guide Machines
  • Business Strategies
    • Social Media - Making the Most of Your Business Facebook
  • Market Coverage
    • Trophy Truck Off-Road/Endurance Series
  • Engine Builder Profiles
    • Performance Diesel Builder
    • Race Engine Challenge Dyno Build
Ad Closing:
May 29, 2019
Materials Due:
June 4, 2019
Engine Builder
July
  • Tech/Training
    • Diesel Oil Pumps
    • Connecting Rods
    • Break-In Oil
  • Business Strategies
    • Women in the Industry (Jen Dickmeyer, Brandi Anderson, Cindy Nickerson)
  • Market Coverage
    • Sprint Cars/World of Outlaws Racing
  • Engine Builder Profiles
    • Stroker Engine Builds
    • Race Engine Challenge Dyno Build
  • Special Advertising Supplement
    • Equipment Resource Guide
Ad Closing:
June 28, 2019
Materials Due:
July 8, 2019
Engine Builder
August
  • Tech/Training
    • Engine Parts Coatings (Mitchell Wilson, Rob Decker)
    • Cooling Systems
    • Heavy-Duty Diesel Oil (Southwest Research Institute)
  • Business Strategies
    • Social Media - Setting Up Instagram
    • Rear Ends - Additional Profit Opportunities
  • Market Coverage
    • Demolition Derbies
  • Builder Profiles
    • Baldwin Racing Engines
    • Race Engine Challenge Dyno Build
Ad Closing:
July 24, 2019
Materials Due:
July 31, 2019
September
Ad Closing:
August 21, 2019
Materials Due:
August 28, 2019
October
Ad Closing:
September 20, 2019
Materials Due:
September 27, 2019
November
Ad Closing:
October 22, 2019
Materials Due:
October 29, 2019
December
Ad Closing:
November 19, 2019
Materials Due:
November 26, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

Website: High-impact units

Placement Name
Premium Pushdown
Dimensions

900x450 (Expanded)

900x150 (Collapsed)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Floor Ad
Dimensions

900x150 (Desktop)

360x60 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2017 Website: Standard display units

Placement Name
Dynamic Long
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Dynamic Square
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Fixed A
Dimensions

728x90

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed B
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed C
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed D
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only
Placement Name
Fixed E
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
50% Share of voice, Desktop only

2017 Website: High-impact units

Placement Name
Interstitial
Dimensions

500x500 (Desktop)

250x250 (Mobile)

Accepted Formats
  • Supply two sizes – 500x500 (for desktop users) and 250x250 (for mobile users)
  • JPG, GIF, animated GIF, PNG, HTML5, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile. Avoid placing critical elements in the 70x70 pixels in the upper right corner, since the close button (X) will appear in this area.
Placement Name
Floor Ad
Dimensions

950x250 (Desktop)

304x80 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile
Placement Name
In-story Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 60 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
10MB
Additional Notes
Appears once per user per day. Audio initiates on mouseover. Desktop and mobile
Placement Name
Parallax
Dimensions

700x1000

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB
Additional Notes
Your 700x1000 creative will scroll through a 700x250 window. Appears once per user per day. Desktop and mobile.
Placement Name
Expandable Video
Dimensions

640x480 or 640x360

Accepted Formats
  • Send video as an MP4 file (YouTube links are not accepted)
  • Aspect ratio: Either 4:3 or 16:9 videos are acceptable
  • Video duration: 15 second maximum
  • Video bitrate: 768 kbps maximum
  • Click-thru URL
Max File Size
4MB
Additional Notes
Upgrade to fixed positions B, C, D, and E. Appears once per user per day. Audio initiates on mouseover. The video will initiate at 300 pixels wide and expand to 640 pixels wide. Desktop only.
Placement Name
Sidekick
Dimensions

300x250 (Rectangle)

850x700 (Expanded)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, HTML5, or 3rd party tags
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Upgrade to fixed positions B, C, D, and E. Desktop only.

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still: 300x169
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • Click-through URL to video
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline.
Newsletter Flex Ad Positions
  • To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters.  Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
Additional Newsletter Information
  • If using an animated GIF:  Not all email clients will display animations.  To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
  • 3rd party impression tracking pixels are not accepted for newsletters.

Sponsored Content

Article Requirements
  • 60 character headline
  • We encourage you to make the article between 400-1000 words in length
  • Branding logo
  • Images related to the article- 600x300 JPG, GIF, or PNG
Guidelines
  • The most effective sponsored content articles are educational and thought leadership in nature.
  • We encourage companies to avoid making their article into a sales pitch.
  • Under no circumstances will we accept an article that mentions or disparages competitors.
Additional Notes

All elements of the program will be labeled "Sponsored"

Materials are due 5 business days prior to start of campaign

Examples of Sponsored content approaches

  • Thought leadership - Consists of ideas and market trends
  • Education - Can educate the audience on a technical level or a general level
  • Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
General Guidelines
  • Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
  • Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
  • All digital advertising campaigns are subject to a 45-day cancellation policy.  Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
  • Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements.  Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified.  The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day.  The full fee for the campaign will be charged as if no downtime had occurred.
  • It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
Creative Deadline
  • Ad materials are due 5 business days prior to the launch of the campaign.
HTML5 ads
  • 3rd party tags are required for HTML5 ads.
3rd Party Tags
  • Babcox will accept and traffic up to three tags per placement, per campaign.

Submitting digital ad materials
Questions about ad specifications
Digital advertising sales
Amanda Wingerter
Senior Digital Ad Coordinator
[email protected]
330.670.1234 x223
Cathy Kulwicki
Digital Advertising Manager
[email protected]
330.670.1234 x261

Click here to contact your Babcox sales representative

View Printable Calendar
Issue Topics Important Dates
January
  • Engines
    • Related topics include: Remanufacturing, analytic solutions, ECU reprogramming, starters, alternators, filtration
  • Tires
    • Related topics include: Retreads, Smart-Way verification, steer, drive, trailer, management programs, scrap tire analysis, data-drive tire analytics, wide base tires, TPMS
  • Telematics and data
    • Related topics include: ELDs, fleet management software suites, repair diagnostics, geofencing, repair software systems, dashboards, data usage and integration
  • Supplement - Voice of the fleet manager: Industry survey
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
January 1, 2020
Materials Due:
January 8, 2020
February
  • Brakes and safety systems
    • Related topics include: Drum brakes, disc brakes, slack adjusters, collision mitigation systems, replacement friction, trailer rollover protection
  • Electrical and lighting
    • Related topics include: Batteries, ultracapacitors, headlights, tail lights, trailer lights, cab lights, inverters, electrical harnesses
  • Axles
    • Related topics include: Axle ratio spec’ing, axle configurations, lift, steer, and slide axles
  • Supplement: Medium- and light-duty trucks
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
February 4, 2020
Materials Due:
February 11, 2020
March
  • Suspensions
    • Related topics include: Trailer suspensions, mechanical spring suspensions, air ride suspensions, vocational suspensions, sliding suspensions
  • Cabs and chassis
    • Related topics include: Driver creature comforts, tractor/trailer connections, fifth wheels, king pins, lubes, greases, paints, finishes, corrosion protection
  • Maintenance programs
    • Related topics include: Engine maintenance, tire maintenance programs, supplier relationships, technician training, analytic solutions, predictive maintenance
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
March 5, 2020
Materials Due:
March 12, 2020
April
  • Telematics and data
    • Related topics include: ELDs, fleet management software suites, repair diagnostics, geofencing, repair software systems, dashboards, data usage and integration
  • Oils, coolants and lubrication
    • Related topics include: Engine oil, extended life coolants, antifreeze, CK-4, FA-4, oil additives
  • Transmissions
    • Related topics include: Automated and automatic transmissions, remanufacturing, service issues, clutches, ECU programming
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
March 30, 2020
Materials Due:
April 6, 2020
May
  • Tires
    • Related topics include: Retreads, Smart- Way verification, steer, drive, trailer, management programs, scrap tire analysis, data-drive tire analytics, wide base tires, TPMS
  • Driver retention-focused equipment
    • Related topics include: Software, recruitments programs, equipment, technology and creature comforts for drivers
  • Filtration
    • Related topics include: Fuel filtration, air filtration, oil filtration, coolant filtration, diesel particulate filters
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
April 24, 2020
Materials Due:
May 1, 2020
June
  • Trailers
    • Related topics include: Trailer management, trailer tracking, reefers, dry vans, at beds, bulk haul, heavy haul, trailer flooring, aerodynamics
  • Brakes and safety systems
    • Related topics include: Drum brakes, disc brakes, slack adjusters, collision mitigation systems, replacement friction, trailer rollover protection
  • Wheel end solutions
    • Related topics include: Wheels, seals, bearings, brakes, replacement friction, warranty coverages, aluminum wheels, steel wheels, trailer TPMS
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
May 28, 2020
Materials Due:
June 4, 2020
July
  • Electrical and lighting
    • Related topics include: Batteries, ultracapacitors, headlights, tail lights, trailer lights, cab lights, inverters, electrical harnesses
  • Telematics and data
    • Related topics include: ELDs, fleet management software suites, repair diagnostics, geofencing, repair software systems, dashboards, data usage and integration
  • Oils, coolants and lubrication
    • Related topics include: Engine oil, extended life coolants, antifreeze, CK-4, FA-4, oil additives
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
August
  • Suspensions
    • Related topics include: Trailer suspensions, mechanical spring suspensions, air ride suspensions, vocational suspensions, sliding suspensions
  • Engine components
    • Related topics include: Remanufacturing, analytic solutions, ECU reprogramming, starters, alternators, filtration
  • Tires
    • Related topics include: Retreads, Smart- Way verification, steer, drive, trailer, management programs, scrap tire analysis, data-drive tire analytics, wide base tires, TPMS
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
July 24, 2020
Materials Due:
July 31, 2020
September
  • Axles
    • Related topics include: Axle ratio spec’ing, axle configurations, lift, steer, and slide axles
  • Engines
    • Related topics include: Remanufacturing, analytic solutions, ECU reprogramming, starters, alternators, filtration
  • Maintenance programs
    • Related topics include: Engine maintenance, tire maintenance programs, supplier relationships, technician training, analytic solutions, predictive maintenance
  • Supplement: Telematics and technology
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
October
  • Oils, coolants and lubrication
    • Related topics include: Engine oil, extended life coolants, antifreeze, CK-4, FA-4, oil additives, fuel additives
  • Cabs and chassis
    • Related topics include: Driver creature comforts, tractor/trailer connections, fifth wheels, king pins, lubes, greases, paints, finishes, corrosion protection
  • Telematics and data
    • Related topics include: ELDs, fleet management software suites, repair diagnostics, geofencing, repair software systems, dashboards, data usage and integration
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
September 25, 2020
Materials Due:
October 2, 2020
November
  • Transmissions
    • Related topics include: Automated and automatic transmissions, remanufacturing, service issues, clutches, ECU programming
  • Driver retention-focused equipment
    • Related topics include: Software, recruitments programs, equipment, technology and creature comforts for drivers
  • Trailers
    • Related topics include: Trailer management, trailer tracking, reefers, dry vans, at beds, bulk haul, heavy haul, trailer flooring, aerodynamics
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
October 30, 2020
Materials Due:
November 6, 2020
December
  • The Truck Equipment Trend of the Year
  • Axles
    • Related topics include: Axle ratio spec’ing, axle configurations, lift, steer, and slide axles
  • Tires
    • Related topics include: Retreads, Smart- Way verification, steer, drive, trailer, management programs, scrap tire analysis, data-drive tire analytics, wide base tires, TPMS
  • In every issue
    • Editor’s Column, Fleet Efficiencies Column, Light- and Medium-duty Column, Oils and Lubes Column, Tire Column, Trending Truck Technology, Truck Products Roundup, Executive Interview / Cover Story, Fleet Profile
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
View Printable Calendar
Month Topics Important Dates
January
Ad Closing:
December 1, 2018
Materials Due:
December 8, 2018
February
Ad Closing:
January 1, 2019
Materials Due:
January 8, 2019
March
Ad Closing:
February 1, 2019
Materials Due:
February 8, 2019
April
Ad Closing:
March 1, 2019
Materials Due:
March 8, 2019
May
Ad Closing:
April 1, 2019
Materials Due:
April 8, 2019
June
Ad Closing:
May 1, 2019
Materials Due:
May 8, 2019
July
Ad Closing:
June 1, 2019
Materials Due:
June 8, 2019
August
Ad Closing:
July 1, 2019
Materials Due:
July 8, 2019
September
Ad Closing:
August 1, 2019
Materials Due:
August 8, 2019
October
Ad Closing:
September 1, 2019
Materials Due:
September 8, 2019
November
Ad Closing:
October 1, 2019
Materials Due:
October 8, 2019
December
Ad Closing:
November 1, 2019
Materials Due:
November 8, 2019

2020 Website: High-impact units

Placement Name
Top Scroller
Dimensions

2000x400
350x70 (mobile size for 3rd party tags)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
  • Minimum recommended font size: 60pt
  • Ratio should be 5:1
  • Click-thru URL
Max File Size
150KB
Additional Notes
Appears once per user per day. Desktop and mobile. Mobile size is required for 3rd party tags only.
Placement Name
Top Scroller with Video
Dimensions
Accepted Formats
  • Link to video on YouTube
  • Company Logo
  • Brief message: 40 characters or less with spaces
  • CTA button copy: 25 characters or less with spaces
  • Link for CTA button
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Slide In
Dimensions

300x600 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sneaker
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Appears once per user per day. Desktop and mobile.
Placement Name
Sticky Note
Dimensions

text only

Accepted Formats
  • 100 characters including spaces
  • Click-thru URL
Max File Size
Additional Notes
Appears once per user per day. Desktop and mobile. Not available when Top Scroller or Top Scroller with Video are sold.

2020 Website: Standard display units

Placement Name
Rectangle
Dimensions

300x250

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB
Additional Notes
Desktop and mobile
Placement Name
Leaderboard
Dimensions

728x90 (Desktop)

320x50 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile
Placement Name
Billboard
Dimensions

970x250 (Desktop)

300x250 (Mobile)

Accepted Formats
  • JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
  • Click-thru URL
Max File Size
80KB for each creative
Additional Notes
Desktop and mobile

2020 eNewsletters: Flex Positions

Placement Name
300 x 250 Banner
Dimensions

300x250

Accepted Formats
  • JPG, GIF, Animated GIF, PNG
  • Click-thru URL
Max File Size
80KB
Additional Notes
3rd party impression tracking pixels are not accepted for newsletters.
Placement Name
Native Ad
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Body copy: 160 characters including spaces
  • 300x150 JPG, GIF, PNG
  • Click-thru URL
Max File Size
Additional Notes
Native ads are labeled “Advertisement.” No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the headline or body copy.

2020 eNewsletters: Standard eNewsletter Positions

Placement Name
Title Sponsor
Dimensions
Accepted Formats
  • Company logo- PNG with transparent background only, horizontal logo preferred
  • 100 characters including spaces
  • Company name to use for "Brought to you by"
  • Click-thru URL
Max File Size
Additional Notes
No bold, italics, underlining, bullet points, line breaks, excessive capitalization, or HTML code is permitted in the body copy.
Placement Name
Featured Video
Dimensions
Accepted Formats
  • Headline: 50 characters including spaces
  • Image Still