Issue | Topics | Important Dates |
January |
|
Ad Closing:
January 2, 2020
Materials Due:
January 8, 2020
|
February |
|
Ad Closing:
January 28, 2020
Materials Due:
February 4, 2020
|
March |
|
Ad Closing:
February 26, 2020
Materials Due:
March 4, 2020
|
April |
|
Ad Closing:
March 27, 2020
Materials Due:
April 3, 2020
|
May |
|
Ad Closing:
April 29, 2020
Materials Due:
May 6, 2020
|
June |
|
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
|
July |
|
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
|
August |
|
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
|
September |
|
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
|
October |
|
Ad Closing:
October 1, 2020
Materials Due:
October 8, 2020
|
November |
|
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
|
December |
|
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
|
Month | Topics | Important Dates |
January |
|
Ad Closing:
December 1, 2017
Materials Due:
December 8, 2017
|
February |
|
Ad Closing:
January 1, 2018
Materials Due:
January 8, 2018
|
March |
|
Ad Closing:
February 1, 2018
Materials Due:
February 8, 2018
|
April |
|
Ad Closing:
March 1, 2018
Materials Due:
March 8, 2018
|
May |
|
Ad Closing:
April 1, 2018
Materials Due:
April 8, 2018
|
June |
|
Ad Closing:
May 1, 2018
Materials Due:
May 8, 2018
|
July |
|
Ad Closing:
June 1, 2018
Materials Due:
June 8, 2018
|
August |
|
Ad Closing:
July 1, 2018
Materials Due:
July 8, 2018
|
September |
|
Ad Closing:
August 1, 2018
Materials Due:
August 8, 2018
|
October |
|
Ad Closing:
September 1, 2018
Materials Due:
September 8, 2018
|
November |
|
Ad Closing:
October 1, 2018
Materials Due:
October 8, 2018
|
December |
|
Ad Closing:
November 1, 2018
Materials Due:
November 8, 2018
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Sponsored Content
Submitting digital ad materials Questions about ad specifications | Digital advertising sales | ||
![]() |
Leanna Barnhart Digital Ad Coordinator [email protected] (330) 670-1234 ext. 323 | ![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] 330.670.1234 x261 |
Issue | Topics | Important Dates |
Top Companies to Watch in 2020 | ||
January |
|
Ad Closing:
December 23, 2019
Materials Due:
December 30, 2019
|
February |
|
Ad Closing:
January 24, 2020
Materials Due:
January 31, 2020
|
March |
|
Ad Closing:
February 20, 2020
Materials Due:
February 27, 2020
|
Promotion: Profit Center Supplement | ||
April |
|
Ad Closing:
March 25, 2020
Materials Due:
April 1, 2020
|
May |
|
Ad Closing:
April 22, 2020
Materials Due:
April 29, 2020
|
Promotion: Women in Automotive | ||
June |
|
Ad Closing:
May 25, 2020
Materials Due:
June 1, 2020
|
Promotion: Dealership Superstar | ||
July |
|
Ad Closing:
June 26, 2020
Materials Due:
July 3, 2020
|
August |
|
Ad Closing:
July 23, 2020
Materials Due:
July 30, 2020
|
Promotion: OEMs | ||
September |
|
Ad Closing:
August 20, 2020
Materials Due:
August 27, 2020
|
October |
|
Ad Closing:
September 23, 2020
Materials Due:
September 30, 2020
|
Promotion: F&I Supplement | ||
November |
|
Ad Closing:
October 22, 2020
Materials Due:
October 29, 2020
|
December |
|
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
|
Month | Topics | Important Dates |
A Look Ahead to 2019 | ||
January |
|
Ad Closing:
December 14, 2018
Materials Due:
December 21, 2018
|
Effective Dealership Marketing | ||
February |
|
Ad Closing:
January 15, 2019
Materials Due:
January 22, 2019
|
Tools to Reach the Top | ||
March |
|
Ad Closing:
February 14, 2019
Materials Due:
February 21, 2019
|
Cultivating Customer Relationships | ||
April |
|
Ad Closing:
March 15, 2019
Materials Due:
March 22, 2019
|
Utilizing Live Chat and Automated Communications | ||
May |
|
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
|
Long-Term Planning | ||
June |
|
Ad Closing:
May 16, 2019
Materials Due:
May 23, 2019
|
Dealership Department Integration | ||
July |
|
Ad Closing:
June 14, 2019
Materials Due:
June 21, 2019
|
Marketing and Technology | ||
August |
|
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
|
Connecting with Customers | ||
September |
|
Ad Closing:
August 16, 2019
Materials Due:
August 23, 2019
|
Planning Smarter | ||
October |
|
Ad Closing:
September 18, 2019
Materials Due:
September 25, 2019
|
Prospecting and Lead Generation | ||
November |
|
Ad Closing:
October 16, 2019
Materials Due:
October 23, 2019
|
Building for a New Year | ||
December |
|
Ad Closing:
November 14, 2019
Materials Due:
November 21, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Kelley Holleran Digital Ad Coordinator [email protected] (330) 670-1234 ext. 264 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] 330.670.1234 x261 |
Issue | Topics | Important Dates |
January |
|
Ad Closing:
December 23, 2019
Materials Due:
December 30, 2019
|
February |
|
Ad Closing:
January 21, 2020
Materials Due:
January 28, 2020
|
March |
|
Ad Closing:
February 19, 2020
Materials Due:
February 26, 2020
|
READER'S CHOICE ISSUE | ||
April |
|
Ad Closing:
March 23, 2020
Materials Due:
March 30, 2020
|
STATE OF THE INDUSTRY ISSUE | ||
May |
|
Ad Closing:
April 20, 2020
Materials Due:
April 27, 2020
|
BUYER'S GUIDE ISSUE | ||
June |
|
Ad Closing:
May 20, 2020
Materials Due:
May 27, 2020
|
July |
|
Ad Closing:
June 18, 2020
Materials Due:
June 25, 2020
|
August |
|
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
|
PRE-SEMA SHOW ISSUE | ||
September |
|
Ad Closing:
August 18, 2020
Materials Due:
August 25, 2020
|
SEMA SHOW ISSUE | ||
October |
|
Ad Closing:
September 21, 2020
Materials Due:
September 28, 2020
|
November |
|
Ad Closing:
October 23, 2020
Materials Due:
October 30, 2020
|
December |
|
Ad Closing:
November 23, 2020
Materials Due:
November 30, 2020
|
Month | Topics | Important Dates |
January |
|
Ad Closing:
December 17, 2018
Materials Due:
December 21, 2018
|
February |
|
Ad Closing:
January 18, 2019
Materials Due:
January 22, 2019
|
March |
|
Ad Closing:
February 18, 2019
Materials Due:
February 22, 2019
|
April |
|
Ad Closing:
March 18, 2019
Materials Due:
March 22, 2019
|
May |
|
Ad Closing:
April 1, 2019
Materials Due:
April 8, 2019
|
June |
|
Ad Closing:
May 17, 2019
Materials Due:
May 22, 2019
|
July |
|
Ad Closing:
June 17, 2019
Materials Due:
June 22, 2019
|
August |
|
Ad Closing:
July 17, 2019
Materials Due:
July 19, 2019
|
September |
|
Ad Closing:
August 16, 2019
Materials Due:
August 20, 2019
|
October |
|
Ad Closing:
September 16, 2019
Materials Due:
September 20, 2019
|
November |
|
Ad Closing:
October 17, 2019
Materials Due:
October 21, 2019
|
December |
|
Ad Closing:
November 18, 2019
Materials Due:
November 22, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Allison Thomas Digital Ad Coordinator [email protected] (330) 670-1234 ext. 223 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] (330) 670-1234 ext. 261 |
Issue | Topics | Important Dates |
January |
|
Ad Closing:
December 26, 2019
Materials Due:
January 3, 2020
|
February |
|
Ad Closing:
January 16, 2020
Materials Due:
January 23, 2020
|
March |
|
Ad Closing:
February 18, 2020
Materials Due:
February 25, 2020
|
April |
|
Ad Closing:
March 17, 2020
Materials Due:
March 24, 2020
|
May |
|
Ad Closing:
April 16, 2020
Materials Due:
April 23, 2020
|
June |
|
Ad Closing:
June 16, 2020
Materials Due:
June 23, 2020
|
July |
|
Ad Closing:
June 1, 2020
Materials Due:
June 23, 2020
|
August |
|
Ad Closing:
July 16, 2020
Materials Due:
July 23, 2020
|
September |
|
Ad Closing:
August 18, 2020
Materials Due:
August 23, 2020
|
October |
|
Ad Closing:
September 16, 2020
Materials Due:
September 23, 2020
|
November |
|
Ad Closing:
October 14, 2020
Materials Due:
October 21, 2020
|
December |
|
Ad Closing:
November 1, 2020
Materials Due:
November 8, 2020
|
Month | Topics | Important Dates |
Supplement: Maintenance Matters Waiting Room Edition | ||
January |
|
Ad Closing:
December 19, 2018
Materials Due:
December 21, 2018
|
February |
|
Ad Closing:
January 21, 2019
Materials Due:
January 25, 2019
|
Supplement: Maintenance Matters | ||
March |
|
Ad Closing:
February 18, 2019
Materials Due:
February 22, 2019
|
April |
|
Ad Closing:
March 15, 2019
Materials Due:
March 21, 2019
|
May |
|
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
|
June |
|
Ad Closing:
May 17, 2019
Materials Due:
May 24, 2019
|
Supplement: Maintenance Matters | ||
July |
|
Ad Closing:
June 14, 2019
Materials Due:
June 21, 2019
|
August |
|
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
|
September |
|
Ad Closing:
August 15, 2019
Materials Due:
August 23, 2019
|
October |
|
Ad Closing:
September 13, 2019
Materials Due:
September 20, 2019
|
Supplement: Maintenance Matters | ||
November |
|
Ad Closing:
October 18, 2019
Materials Due:
October 24, 2019
|
December |
|
Ad Closing:
November 15, 2019
Materials Due:
November 20, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Leanna Barnhart Digital Ad Coordinator [email protected] (330) 670-1234 ext. 323 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] 330.670.1234 x261 |
Issue | Topics | Important Dates |
January |
|
Ad Closing:
January 2, 2020
Materials Due:
January 8, 2020
|
February |
|
Ad Closing:
January 28, 2020
Materials Due:
February 4, 2020
|
National Car Care Month | ||
March |
|
Ad Closing:
February 26, 2020
Materials Due:
March 4, 2020
|
April |
|
Ad Closing:
March 27, 2020
Materials Due:
April 3, 2020
|
May |
|
Ad Closing:
April 29, 2020
Materials Due:
May 6, 2020
|
June |
|
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
|
July |
|
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
|
August |
|
Ad Closing:
July 20, 2020
Materials Due:
July 27, 2020
|
September |
|
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
|
October |
|
Ad Closing:
October 1, 2020
Materials Due:
October 8, 2020
|
November |
|
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
|
December |
|
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
|
Month | Topics | Important Dates |
January |
|
Ad Closing:
January 2, 2019
Materials Due:
January 7, 2019
|
February |
|
Ad Closing:
January 21, 2019
Materials Due:
January 28, 2019
|
March |
|
Ad Closing:
February 14, 2019
Materials Due:
February 21, 2019
|
April |
|
Ad Closing:
March 22, 2019
Materials Due:
March 29, 2019
|
May |
|
Ad Closing:
April 17, 2019
Materials Due:
April 24, 2019
|
June |
|
Ad Closing:
May 20, 2019
Materials Due:
May 27, 2019
|
July |
|
Ad Closing:
June 21, 2019
Materials Due:
June 28, 2019
|
August |
|
Ad Closing:
July 17, 2019
Materials Due:
July 24, 2019
|
September |
|
Ad Closing:
August 16, 2019
Materials Due:
August 23, 2019
|
October |
|
Ad Closing:
September 11, 2019
Materials Due:
September 18, 2019
|
November |
|
Ad Closing:
October 23, 2019
Materials Due:
October 28, 2019
|
December |
|
Ad Closing:
November 20, 2019
Materials Due:
November 27, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Allison Thomas Digital Ad Coordinator [email protected] (330) 670-1234 ext. 223 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] (330) 670-1234 ext. 261 |
Issue | Topics | Important Dates |
LS Engine Issue | ||
January |
|
Ad Closing:
December 30, 2019
Materials Due:
January 7, 2020
|
Stock/Diesel and High Performance Issue | ||
February |
|
Ad Closing:
January 27, 2020
Materials Due:
February 3, 2020
|
Racing Issue / Buyer's Guide | ||
March |
|
Ad Closing:
March 2, 2020
Materials Due:
March 9, 2020
|
Marine Issue | ||
April |
|
Ad Closing:
April 1, 2020
Materials Due:
April 8, 2020
|
Diesel Issue | ||
May |
|
Ad Closing:
April 30, 2020
Materials Due:
May 7, 2020
|
International Issue | ||
June |
|
Ad Closing:
June 1, 2020
Materials Due:
June 8, 2020
|
Beyond the Engine Issue | ||
July |
|
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
|
Women in the Industry Issue | ||
August |
|
Ad Closing:
July 24, 2020
Materials Due:
July 31, 2020
|
Import Issue | ||
September |
|
Ad Closing:
August 21, 2020
Materials Due:
August 28, 2020
|
Cleaning / Green Issue | ||
October |
|
Ad Closing:
September 21, 2020
Materials Due:
September 28, 2020
|
All About Machining Issue | ||
November |
|
Ad Closing:
October 26, 2020
Materials Due:
November 2, 2020
|
America's Best Engine Shops / Top 10 Engines Issue | ||
December |
|
Ad Closing:
November 18, 2020
Materials Due:
November 25, 2020
|
Month | Topics | Important Dates |
January |
|
Ad Closing:
December 1, 2018
Materials Due:
December 8, 2018
|
Engine Builder | ||
February |
|
Ad Closing:
January 25, 2019
Materials Due:
February 1, 2019
|
Engine Builder Buyers Guide and Supplier Directory | ||
March |
|
Ad Closing:
February 26, 2019
Materials Due:
March 5, 2019
|
LS Engine Focus | ||
April |
|
Ad Closing:
March 29, 2019
Materials Due:
April 5, 2019
|
International Coverage | ||
May |
|
Ad Closing:
April 26, 2019
Materials Due:
May 3, 2019
|
Engine Builder | ||
June |
|
Ad Closing:
May 29, 2019
Materials Due:
June 4, 2019
|
Engine Builder | ||
July |
|
Ad Closing:
June 28, 2019
Materials Due:
July 8, 2019
|
Engine Builder | ||
August |
|
Ad Closing:
July 24, 2019
Materials Due:
July 31, 2019
|
September |
|
Ad Closing:
August 21, 2019
Materials Due:
August 28, 2019
|
October |
|
Ad Closing:
September 20, 2019
Materials Due:
September 27, 2019
|
November |
|
Ad Closing:
October 22, 2019
Materials Due:
October 29, 2019
|
December |
|
Ad Closing:
November 19, 2019
Materials Due:
November 26, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Kelley Holleran Digital Ad Coordinator [email protected] (330) 670-1234 ext. 264 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] (330) 670-1234 ext. 261 |
Issue | Topics | Important Dates |
January |
|
Ad Closing:
January 1, 2020
Materials Due:
January 8, 2020
|
February |
|
Ad Closing:
February 4, 2020
Materials Due:
February 11, 2020
|
March |
|
Ad Closing:
March 5, 2020
Materials Due:
March 12, 2020
|
April |
|
Ad Closing:
March 30, 2020
Materials Due:
April 6, 2020
|
May |
|
Ad Closing:
April 24, 2020
Materials Due:
May 1, 2020
|
June |
|
Ad Closing:
May 28, 2020
Materials Due:
June 4, 2020
|
July |
|
Ad Closing:
June 29, 2020
Materials Due:
July 6, 2020
|
August |
|
Ad Closing:
July 24, 2020
Materials Due:
July 31, 2020
|
September |
|
Ad Closing:
August 25, 2020
Materials Due:
September 1, 2020
|
October |
|
Ad Closing:
September 25, 2020
Materials Due:
October 2, 2020
|
November |
|
Ad Closing:
October 30, 2020
Materials Due:
November 6, 2020
|
December |
|
Ad Closing:
November 20, 2020
Materials Due:
November 27, 2020
|
Month | Topics | Important Dates |
January |
|
Ad Closing:
December 1, 2018
Materials Due:
December 8, 2018
|
February |
|
Ad Closing:
January 1, 2019
Materials Due:
January 8, 2019
|
March |
|
Ad Closing:
February 1, 2019
Materials Due:
February 8, 2019
|
April |
|
Ad Closing:
March 1, 2019
Materials Due:
March 8, 2019
|
May |
|
Ad Closing:
April 1, 2019
Materials Due:
April 8, 2019
|
June |
|
Ad Closing:
May 1, 2019
Materials Due:
May 8, 2019
|
July |
|
Ad Closing:
June 1, 2019
Materials Due:
June 8, 2019
|
August |
|
Ad Closing:
July 1, 2019
Materials Due:
July 8, 2019
|
September |
|
Ad Closing:
August 1, 2019
Materials Due:
August 8, 2019
|
October |
|
Ad Closing:
September 1, 2019
Materials Due:
September 8, 2019
|
November |
|
Ad Closing:
October 1, 2019
Materials Due:
October 8, 2019
|
December |
|
Ad Closing:
November 1, 2019
Materials Due:
November 8, 2019
|
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
FE Unscripted Sponsorship ads
200x60
- PNG with transparent background
- Click-thru URL
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
If submitting an animated gif: Not all email clients display animation. To ensure your ad displays properly in all email clients, place full ad message in frame 1.
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
FE on the Road Sponsorship ads
200x60
- PNG with transparent background
- Click-thru URL
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
FE Data Center
200x60
- PNG with transparent background
- Click-thru URL
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
FE Read of the Week
300x100
- PNG with transparent background
- Click-thru URL
970x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body Copy: 360 characters including spaces
FE Weekly
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsible for any technical errors caused by the third-party server. In the event Babcox discovers that a third-party ad server is causing an error, the campaign will be pulled from the Babcox site and the advertiser/agency will be notified. The advertiser/agency will be responsible for advising Babcox when the error is fixed, at which point Babcox will restore the campaign within one business day. The full fee for the campaign will be charged as if no downtime had occurred.
- It is the advertiser’s/agency’s obligation to submit advertising materials in accordance with Babcox’s existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on Babcox’s website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the full media buy pursuant to the IO.
- All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
- Ad materials are due 5 business days prior to the launch of the campaign.
- 3rd party tags are required for HTML5 ads.
- Babcox will accept and traffic up to three tags per placement, per campaign.


Submitting digital ad materials Questions about ad specifications |
Digital advertising sales | ||
![]() |
Alexa Pasquale Digital Advertising and Email Marketing Manager [email protected] (330) 670-1234 ext. 397 |
![]() |
Cathy Kulwicki Digital Advertising Manager [email protected] (330) 670-1234 ext. 261 |
Issue | Topics | Important Dates |
Month | Topics | Important Dates |
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
1440x360
- JPG, GIF, Animated GIF, PNG, 3rd party tags
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
Website: High-impact units
2000x400 (Desktop)
350x70 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (Javascript)
- Minimum recommended font size: 60pt
- Ratio should be 5:1
- Click-thru URL
- Link to video on YouTube
- Company Logo
- Brief message: 40 characters or less with spaces
- CTA button copy: 25 characters or less with spaces
- Link for CTA button
300x600 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
Website: Standard display units
300x250
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
728x90 (Desktop)
320x50 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
970x250 (Desktop)
300x250 (Mobile)
- JPG, GIF, animated GIF, PNG, 3rd party tags (JavaScript)
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Flex Positions
300x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Body copy: 160 characters including spaces
- 300x150 JPG, GIF, PNG
- Click-thru URL
eNewsletters: Standard eNewsletter Positions
720x250
- JPG, GIF, Animated GIF, PNG
- Click-thru URL
- Headline: 50 characters including spaces
- Image Still: 300x169
- Company logo- PNG with transparent background only, horizontal logo preferred
- Click-through URL to video
- To allow advertisers a greater degree of creativity in their messaging, Babcox has instituted “flex positions” in its eNewsletters. Wherever Flex Ad Positions are allowed, you may choose between a Display Ad or Native Ad.
- If using an animated GIF: Not all email clients will display animations. To ensure your ad displays properly in all email clients, place the full ad message in frame 1.
- 3rd party impression tracking pixels are not accepted for newsletters.
Sponsored Content
- 60 character headline
- We encourage you to make the article between 400-1000 words in length
- 200x100 Branding logo
- Images related to the article- 600x300 JPG, GIF, or PNG
- The most effective sponsored content articles are educational and thought leadership in nature.
- We encourage companies to avoid making their article into a sales pitch.
- Under no circumstances will we accept an article that mentions or disparages competitors.
All elements of the program will be labeled "Sponsored"
Materials are due 5 business days prior to start of campaign
Images that are not 600x300 will be resized
Examples of Sponsored content approaches
- Thought leadership - Consists of ideas and market trends
- Education - Can educate the audience on a technical level or a general level
- Entertainment - A lighter topic that seeks to engage the audience by appealing to the industry’s lighter side
- Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.
- Babcox reserves the right to approve all creative prior to launch, and to edit, revise, or refuse advertising for any reason.
- All digital advertising campaigns are subject to a 45-day cancellation policy. Any digital ad placement that is not formally canceled in writing with 45 or more calendar days of notice prior to the start of the campaign requires a 100% cancellation fee.
- Unless advertiser/agency instructs otherwise, Babcox will continue to run creative that is already on file for a campaign for each of a campaign’s placements. Advertiser/agency is free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
- If advertiser chooses to use a third-party service to deliver ads, Babcox will not be held responsi